Meta Ads
Why your Meta Ads are failing, and how Server-Side Tracking fixes It
by Edward
Edward
Edward
Founder & CEO
Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.
95 posts
Posts by Edward
Google AnalyticsShopify
Why Shopify’s Google Analytics Tracking is Broken (and How to Fix It)
by Edward
Google Ads
Why Enhanced Conversions Might Result In Fewer Conversions Attributed to Google Ads
by Edward
LittledataKlaviyo
How Skinfix Achieved a 6x Revenue Boost with Littledata and Verbal+Visual
by Edward
Google AnalyticsMarketing Attribution
How Session Enrichment improves attribution for Google Analytics
by Edward
EcommerceEcommerce analyticsGoogle Analytics
Modeled Attribution in GA4: Which Channels Matter?
by Edward
KlaviyoEmail Marketing
BFCM Special: Free Klaviyo flows audit
by Edward
Meta Ads
Maximizing ROAS: Why You Should Use Facebook CAPI Over Pixel
by Edward
Shopify
Optimizing Your Shopify Store: How Littledata Enhances the New One-Page Checkout
by Edward
Email MarketingKlaviyo
What’s new with Klaviyo’s server-side tracking
by Edward
EcommercePartners
When email and SMS aren’t enough: How Shopify brands can use Wallet Passes to scale faster
by Edward
EcommerceEcommerce events
What is a brand activation, and how can it help you reach your target audience IRL?
by Edward