AIEcommerceVideo
Stop Losing Customers: How to Master Ecommerce Retention
by Edward Upton
Edward Upton
Edward Upton
Founder & CEO
Edward founded Littledata in 2015 as an analytics consultancy for ecommerce brands including MADE.COM and Micro Scooters, then turned it into the data layer for Shopify. He has spent over a decade on Shopify tracking, GA4 and marketing attribution, and speaks on ecommerce analytics at events including DigiMarCon and the Ecommerce Agency Summit.
104 posts
Posts by Edward Upton
AIEcommerceVideo
Winning on ChatGPT: How to Drive Traffic to Your Shopify Store
by Edward Upton
AIEcommerceVideo
How to Get More Buyers from ChatGPT: 4 Success Factors for Shopify Stores
by Edward Upton
AIEcommerceMarketing Attribution
AI Search and Marketing Attribution: What Every Shopify Store Needs to Know
by Edward Upton
HeadlessVideo
How Shopify Hydrogen + Accurate Data Drives ROI
by Edward Upton
Personalization
Unlocking Personalization: The Progressive Identification Framework
by Edward Upton
Headless
Google Analytics for Shopify Hydrogen
by Edward Upton
ShopifySubscriptions
Understanding Subscription Lifetime Value (LTV) with Google Analytics
by Edward Upton
PartnersSubscriptions
Churn Buster x Littledata Partnership: Recapture Revenue at Every Stage
by Edward Upton
Meta Ads
Why your Meta Ads are failing, and how Server-Side Tracking fixes It
by Edward Upton
Google AnalyticsShopify
Why Shopify’s Google Analytics Tracking is Broken (and How to Fix It)
by Edward Upton
Google Ads
Why Enhanced Conversions Might Result In Fewer Conversions Attributed to Google Ads
by Edward Upton