Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

What is browse abandonment? Browse abandonment happens when a visitor is browsing your ecommerce site but leaves without…

Cutting browse abandonment with Klaviyo

What is an abandoned cart? When a shopper visits your store, chooses a product, adds it to the…

Retarget abandoned carts using Klaviyo

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate…

Understanding browse and cart abandonment In the dynamic world of ecommerce, retailers continually navigate new challenges to secure…

Tracking and collection are the first steps. While there are a few different ways that ecommerce businesses can…

Customer Data Platforms (CDPs) have become a growing topic of conversation with the brands I work with, with…

The ultimate goal of any ecommerce business is to make money and gain loyal customers who return for…

A number of Littledata customers have noticed a deterioration in the percent of orders being attributed to marketing…

iOS 17, released last month, includes two different privacy initiatives: Link Tracking Protection and Advanced Tracking and Fingerprinting…

Dear Reader, Online marketing as we know it was built on the back of cookies. These small pieces…

In the modern world of business, data has become the new oil to fuel growth and it's no…

At Littledata we were inspired by the Twilio Signals presentation in August, about building end-to-end marketing and personalisation…