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Littledata Blog

Ecommerce analytics insights

Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

A Recipe for Email Personalization in Klaviyo
KlaviyoPartnersShopify—MAY 15, 2024

A Recipe for Email Personalization in Klaviyo

by Edward Upton

Littledata CEO Edward Upton appears on Martalks Podcast
Littledata—APR 2, 2024

Littledata CEO Edward Upton appears on Martalks Podcast

by Edward Upton

Cutting browse abandonment with Klaviyo
KlaviyoShopifyEmail Marketing—MAR 18, 2024

Cutting browse abandonment with Klaviyo

by Edward Upton

Retarget abandoned carts using Klaviyo
KlaviyoEcommerceEmail Marketing—FEB 21, 2024

Retarget abandoned carts using Klaviyo

by Edward Upton

The Top 10 Klaviyo Integrations for Shopify Stores
KlaviyoShopifyEcommerce—FEB 16, 2024

The Top 10 Klaviyo Integrations for Shopify Stores

by Edward Upton

Tackling browse and cart abandonment with Klaviyo
KlaviyoShopifyEcommerce events—FEB 2, 2024

Tackling browse and cart abandonment with Klaviyo

by Edward Upton

What Shopify brands need to know about server-side tracking
First-Party DataGoogle Analytics—JAN 4, 2024

What Shopify brands need to know about server-side tracking

by Guest

Your Shopify Brand Doesn’t Need a CDP
Google AnalyticsKlaviyo—JAN 3, 2024

Your Shopify Brand Doesn’t Need a CDP

by Edward Upton

5 Tips on Maximizing Your Loyalty Program
ShopifyLoyaltyEcommerce analytics—NOV 13, 2023

5 Tips on Maximizing Your Loyalty Program

by Guest

Marketing attribution for Shopify sales: 10 things to watch out for
Google AnalyticsShopify—NOV 2, 2023

Marketing attribution for Shopify sales: 10 things to watch out for

by Edward Upton

Don’t worry about iOS17 .. unless you use GTM
Google Tag ManagerMarketing AttributionAnalytics Setup—OCT 4, 2023

Don’t worry about iOS17 .. unless you use GTM

by Edward Upton

The future is first-party data. Are you ready?
Data StrategyFirst-Party DataShopify—SEP 27, 2023

The future is first-party data. Are you ready?

by Edward Upton

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