Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

What comes to mind when you think of Pinterest?  For me, it's curated boards of recipes, home design,…

From pins to purchases: How to boost your sales with Pinterest

Getting started with Recharge and subscription data. Littledata connects Recharge to Google Analytics 4 (GA4) Shopify and Shopify…

How to boost subscribers with Littledata & Recharge

With the latest suite of updates and integrations, the Shop app is now an undeniable part of the…

Who owns Shop app? (And how did it get so popular?)

Have you heard of Mark Mustermann? No, not the muffin man, the infamous Mustermann profile that routinely spams…

Unmasking Deceptive Accounts: Why and how to safeguard your Klaviyo data

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential to connecting with your…

From scroll to sale: How TikTok is transforming DTC brand marketing

They say data is the new oil. Like oil, data is a dark resource, hidden beneath the surface,…

How Shopify stores can take advantage of first-party data

If you have seen increase in sales from shop.app in the 'Referral' channel. This is a change Shopify made with the launch of the new Shop app, and can be easily fixed.

Why does shop_app appear in Google Analytics?

On August 1, 2023, Google made a step in the right direction enhancing the analytics experience for DTC…

Google Analytics 4's New Audiences Report

So what does the term (not set) mean in a Google Analytics report? According to Google:  (not set)…

Troubleshooting (not set) Issues in Google Analytics 4

GA4 is a remarkably powerful new tool. Yes, it looks and feels different from the old version of…

Google Analytics 4 (GA4) Mythbusting

You’ve probably heard that web cookies are dying. Or that they are already dead. And if you work…

The truth about cookies and attribution

Integration alert! You can now track Yotpo Subscriptions and Yotpo SMS in GA4 with Littledata. Say hello to…

Ecommerce analytics insights