Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

Have you heard of Mark Mustermann? No, not the muffin man, the infamous Mustermann profile that routinely spams…

Unmasking Deceptive Accounts: Why and how to safeguard your Klaviyo data

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential to connecting with your…

From scroll to sale: How TikTok is transforming DTC brand marketing

They say data is the new oil. Like oil, data is a dark resource, hidden beneath the surface,…

How Shopify stores can take advantage of first-party data

If you have seen increase in sales from shop.app in the 'Referral' channel. This is a change Shopify made with the launch of the new Shop app, and can be easily fixed.

Why does shop_app appear in Google Analytics?

On August 1, 2023, Google made a step in the right direction enhancing the analytics experience for DTC…

Google Analytics 4's New Audiences Report

So what does the term (not set) mean in a Google Analytics report? According to Google:  (not set)…

Troubleshooting (not set) Issues in Google Analytics 4

GA4 is a remarkably powerful new tool. Yes, it looks and feels different from the old version of…

Google Analytics 4 (GA4) Mythbusting

You’ve probably heard that web cookies are dying. Or that they are already dead. And if you work…

The truth about cookies and attribution

Integration alert! You can now track Yotpo Subscriptions and Yotpo SMS in GA4 with Littledata. Say hello to…

GA4 integration for Yotpo Subscriptions and Yotpo SMS

Last year, there were discussions about Google Analytics transitioning users to Google Analytics 4, as Universal Analytics was…

GA4: What subscription brands using Skio should know

Updated article based on the latest iteration of Web Pixel from Shopify in May 2023. Shopify tracking is…

Why Littledata is using Shopify's Web Pixel

If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how…

Ecommerce analytics insights