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Ecommerce analytics insights

Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata
First-Party DataGDPRShopify—SEP 25, 2023

Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata

by Edward Upton

Making it easier to build audiences in Twilio Segment
Segment—SEP 21, 2023

Making it easier to build audiences in Twilio Segment

by Edward Upton

From pins to purchases: How to boost your sales with Pinterest
Marketing—SEP 15, 2023

From pins to purchases: How to boost your sales with Pinterest

by Guest

How to boost subscribers with Littledata & Recharge
SubscriptionsGoogle Analytics—SEP 14, 2023

How to boost subscribers with Littledata & Recharge

by Guest

Who owns Shop app? (And how did it get so popular?)
Shopify—SEP 1, 2023

Who owns Shop app? (And how did it get so popular?)

by Guest

Unmasking Deceptive Accounts: Why and how to safeguard your Klaviyo data
Data StrategyKlaviyo—AUG 24, 2023

Unmasking Deceptive Accounts: Why and how to safeguard your Klaviyo data

by Guest

From scroll to sale: How TikTok is transforming DTC brand marketing
TikTokEcommerce analytics—AUG 23, 2023

From scroll to sale: How TikTok is transforming DTC brand marketing

by Guest

How Shopify stores can take advantage of first-party data
First-Party DataShopify—AUG 14, 2023

How Shopify stores can take advantage of first-party data

by Edward Upton

Why does shop_app appear in Google Analytics?
Google AnalyticsMarketing AttributionShopify—AUG 8, 2023

Why does shop_app appear in Google Analytics?

by Edward Upton

Google Analytics 4's New Audiences Report
Google AnalyticsReports explained—AUG 1, 2023

Google Analytics 4's New Audiences Report

by Guest

Troubleshooting (not set) Issues in Google Analytics 4
Data StrategyGoogle Analytics—JUL 28, 2023

Troubleshooting (not set) Issues in Google Analytics 4

by Guest

Google Analytics 4 (GA4) Mythbusting
Google Analytics—JUL 11, 2023

Google Analytics 4 (GA4) Mythbusting

by Guest

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