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Littledata Blog

Ecommerce analytics insights

Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

How Shopify stores can take advantage of first-party data
First-Party DataShopify—AUG 14, 2023

How Shopify stores can take advantage of first-party data

by Edward

Why does shop_app appear in Google Analytics?
Google AnalyticsMarketing AttributionShopify—AUG 8, 2023

Why does shop_app appear in Google Analytics?

by Edward

Google Analytics 4's New Audiences Report
Google AnalyticsReports explained—AUG 1, 2023

Google Analytics 4's New Audiences Report

by Guest

Troubleshooting (not set) Issues in Google Analytics 4
Data StrategyGoogle Analytics—JUL 28, 2023

Troubleshooting (not set) Issues in Google Analytics 4

by Guest

Google Analytics 4 (GA4) Mythbusting
Google Analytics—JUL 11, 2023

Google Analytics 4 (GA4) Mythbusting

by Guest

The truth about cookies and attribution
Data StrategyEcommerceGoogle Analytics—JUN 28, 2023

The truth about cookies and attribution

by Edward

GA4 integration for Yotpo Subscriptions and Yotpo SMS
Google AnalyticsEcommerce analyticsShopify—JUN 13, 2023

GA4 integration for Yotpo Subscriptions and Yotpo SMS

by Guest

GA4: What subscription brands using Skio should know
Google Analytics—JUN 7, 2023

GA4: What subscription brands using Skio should know

by Guest

Why Littledata is using Shopify's Web Pixel
Shopify—JUN 5, 2023

Why Littledata is using Shopify's Web Pixel

by Edward

Segment recipe: Build an effective win-back campaign with Shopify and Klaviyo
KlaviyoSegmentShopify—MAY 11, 2023

Segment recipe: Build an effective win-back campaign with Shopify and Klaviyo

by Guest

A deep dive into Shopify's Google Channel for GA4
Google AnalyticsShopify—MAR 27, 2023

A deep dive into Shopify's Google Channel for GA4

by Edward

How to create segments for subscription orders in Google Analytics 4
Google AnalyticsSubscriptionsEcommerce analytics—MAR 15, 2023

How to create segments for subscription orders in Google Analytics 4

by Guest

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