Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

Littledata is excited to announce a major funding round that will help us accelerate growth around the world.…

Littledata closes growth funding round

When you're looking for ways to measure the effectiveness of your marketing campaigns, you need to be tracking…

How to create source/medium reports in Google Analytics 4

Knowing your sales performance is a key piece of information when making decisions about many aspects of your…

Of all the changes Google is rolling out in Google Analytics 4, one that's getting extra attention is…

From DTC brands to tech partners and agencies, female-run businesses are flourishing in the ecommerce landscape. In fact, 53%…

Both visionary and practical, Rothy's is a digitally native brand that became a household name by selling beautifully designed, sustainable…

Starting up an online store is pretty effortless today. With convenient and inexpensive ecommerce solutions like Shopify, Magento,…

Growth is a key goal in any entrepreneur's mind. But if you’re not paying attention to the right…

Growth always means change. As Socrates once said, “the secret of change is to focus all of your…

Now more than ever, subscriptions are a huge part of people’s daily lives. Not so long ago, ecommerce…

Over three million businesses worldwide use Facebook Ads. Their massive reach ensures they play a part in every ecommerce store’s…

Customer retention at its simplest is the ability of a business to keep its customer base loyal. It’s…