Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

Monetization—at the end of the day, this is what it's really all about for ecommerce brands. You need…

How to create monetization reports in Google Analytics 4

Question for the day: If your subscription business could recover failed payments, how much would that add to…

How to recover more failed payments with detailed ecommerce analytics

Is your business feeling the squeeze of the current economic climate? With costs rising across the board, profit…

Littledata is excited to announce a major funding round that will help us accelerate growth around the world.…

When you're looking for ways to measure the effectiveness of your marketing campaigns, you need to be tracking…

Knowing your sales performance is a key piece of information when making decisions about many aspects of your…

Of all the changes Google is rolling out in Google Analytics 4, one that's getting extra attention is…

From DTC brands to tech partners and agencies, female-run businesses are flourishing in the ecommerce landscape. In fact, 53%…

Both visionary and practical, Rothy's is a digitally native brand that became a household name by selling beautifully designed, sustainable…

Starting up an online store is pretty effortless today. With convenient and inexpensive ecommerce solutions like Shopify, Magento,…

Growth is a key goal in any entrepreneur's mind. But if you’re not paying attention to the right…

Growth always means change. As Socrates once said, “the secret of change is to focus all of your…