Littledata Blog

Ecommerce analytics insights

Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

Google AnalyticsSEP 9, 2022

GA4 Glossary of Terms: What you need to know to get started

Six reasons to start using Meta’s Conversions API now

Meta AdsFirst-Party DataSEP 2, 2022

Six reasons to start using Meta’s Conversions API now

How to create monetization reports in Google Analytics 4

Google AnalyticsAUG 26, 2022

How to create monetization reports in Google Analytics 4

How to recover more failed payments with detailed ecommerce analytics

SalesAUG 23, 2022

How to recover more failed payments with detailed ecommerce analytics

10 simple strategies for reducing CAC for Google Ads campaigns

Google AdsMarketingAUG 16, 2022

10 simple strategies for reducing CAC for Google Ads campaigns

Littledata closes growth funding round

LittledataAUG 10, 2022

Littledata closes growth funding round

Google AnalyticsAUG 3, 2022

How to create source/medium reports in Google Analytics 4

How to create sales performance reports in Google Analytics 4

Google AnalyticsJUL 16, 2022

How to create sales performance reports in Google Analytics 4

How to build customer behavior reports in Google Analytics 4

Google AnalyticsJUL 1, 2022

How to build customer behavior reports in Google Analytics 4

10 Thriving Female-Founded DTC Businesses

EcommerceMAR 30, 2022

10 Thriving Female-Founded DTC Businesses

Lunch with Littledata: How Rothy’s uses data across the company

LittledataFEB 4, 2022

Lunch with Littledata: How Rothy’s uses data across the company

9 Best Ecommerce Metrics to Track to Boost Your Sales

SalesNOV 17, 2021

9 Best Ecommerce Metrics to Track to Boost Your Sales