Headless
Google Analytics for Shopify Hydrogen
by Edward Upton
Ecommerce analytics insights
Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.
ShopifySubscriptions
Understanding Subscription Lifetime Value (LTV) with Google Analytics
by Edward Upton
PartnersSubscriptions
Churn Buster x Littledata Partnership: Recapture Revenue at Every Stage
by Edward Upton
Meta Ads
Why your Meta Ads are failing, and how Server-Side Tracking fixes It
by Edward Upton
Google AnalyticsShopify
Why Shopify’s Google Analytics Tracking is Broken (and How to Fix It)
by Edward Upton
Google Ads
Why Enhanced Conversions Might Result In Fewer Conversions Attributed to Google Ads
by Edward Upton
LittledataKlaviyo
How Skinfix Achieved a 6x Revenue Boost with Littledata and Verbal+Visual
by Edward Upton
Google AnalyticsMarketing Attribution
How Session Enrichment improves attribution for Google Analytics
by Edward Upton
EcommerceEcommerce analyticsGoogle Analytics
Modeled Attribution in GA4: Which Channels Matter?
by Edward Upton
KlaviyoEmail Marketing
BFCM Special: Free Klaviyo flows audit
by Edward Upton
Meta Ads
Maximizing ROAS: Why You Should Use Facebook CAPI Over Pixel
by Edward Upton
Shopify
Optimizing Your Shopify Store: How Littledata Enhances the New One-Page Checkout
by Edward Upton