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Littledata Blog

Ecommerce analytics insights

Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

How Session Enrichment improves attribution for Google Analytics
Google AnalyticsMarketing Attribution—JAN 10, 2025

How Session Enrichment improves attribution for Google Analytics

by Edward

Modeled Attribution in GA4: Which Channels Matter?
EcommerceEcommerce analyticsGoogle Analytics—DEC 3, 2024

Modeled Attribution in GA4: Which Channels Matter?

by Edward

BFCM Special: Free Klaviyo flows audit
KlaviyoEmail Marketing—OCT 29, 2024

BFCM Special: Free Klaviyo flows audit

by Edward

Maximizing ROAS: Why You Should Use Facebook CAPI Over Pixel
Meta Ads—OCT 25, 2024

Maximizing ROAS: Why You Should Use Facebook CAPI Over Pixel

by Edward

Optimizing Your Shopify Store: How Littledata Enhances the New One-Page Checkout
Shopify—OCT 14, 2024

Optimizing Your Shopify Store: How Littledata Enhances the New One-Page Checkout

by Edward

What’s new with Klaviyo’s server-side tracking
Email MarketingKlaviyo—OCT 10, 2024

What’s new with Klaviyo’s server-side tracking

by Edward

When email and SMS aren’t enough: How Shopify brands can use Wallet Passes to scale faster
EcommercePartners—OCT 2, 2024

When email and SMS aren’t enough: How Shopify brands can use Wallet Passes to scale faster

by Edward

What is a brand activation, and how can it help you reach your target audience IRL?
EcommerceEcommerce events—SEP 25, 2024

What is a brand activation, and how can it help you reach your target audience IRL?

by Edward

Top 5 New Features of Google Analytics for 2024
Google Analytics—SEP 13, 2024

Top 5 New Features of Google Analytics for 2024

by Edward

GDPR Compliance for Shopify Stores: What You Need to Know
GDPRShopify—AUG 20, 2024

GDPR Compliance for Shopify Stores: What You Need to Know

by Edward

Littledata partners with Tydo to help brands 10x growth
PartnersAI—AUG 7, 2024

Littledata partners with Tydo to help brands 10x growth

by Edward

Using Littledata with Sweet Analytics
Data StrategyShopify—AUG 2, 2024

Using Littledata with Sweet Analytics

by Edward

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