Articles about meta ads for ecommerce and Shopify brands.

The CEO’s summary – you’re busy and want the tldr version so here it is: The full version…

Meta Attribution in 2026: What Business Owners and Senior Leaders Need to Know

Are you unknowingly paying Meta to "acquire" customers who would have bought anyway?

The hidden leak in your Shopify scaling strategy: New vs Returning customers in Meta

2025 should be viewed alongside 1999 (the web) and 2008 (mobile). Not because everything suddenly changed overnight, but…

Why isn’t my Meta Ads tracking accurate anymore? If you’re running Facebook and Instagram ads, you’ve probably noticed…

As businesses seek more accurate data on their Facebook ad performance, the limitations of Facebook Pixel are becoming…

One of the biggest marketing areas hit by iOS14 updates, and tracking prevention in general, is social ads.…

Over three million businesses worldwide use Facebook Ads. Their massive reach ensures they play a part in every ecommerce store’s…