Articles about meta ads for ecommerce and Shopify brands.

Bots crawling your Shopify store trigger fake add-to-cart events that pollute your analytics and waste retargeting budget. Here's how to filter them out.

Why You Should Care About Bots and Spam Traffic in Your Analytics and Ad Tracking

The CEO’s summary – you’re busy and want the tldr version so here it is: The full version…

Meta Attribution in 2026: What Business Owners and Senior Leaders Need to Know

Are you unknowingly paying Meta to "acquire" customers who would have bought anyway?

The hidden leak in your Shopify scaling strategy: New vs Returning customers in Meta

2025 should be viewed alongside 1999 (the web) and 2008 (mobile). Not because everything suddenly changed overnight, but…

Online advertising in the AI era

Why isn’t my Meta Ads tracking accurate anymore? If you’re running Facebook and Instagram ads, you’ve probably noticed…

Why your Meta Ads are failing, and how Server-Side Tracking fixes It

As businesses seek more accurate data on their Facebook ad performance, the limitations of Facebook Pixel are becoming…

Maximizing ROAS: Why You Should Use Facebook CAPI Over Pixel

One of the biggest marketing areas hit by iOS14 updates, and tracking prevention in general, is social ads.…

Six reasons to start using Meta’s Conversions API now

Over three million businesses worldwide use Facebook Ads. Their massive reach ensures they play a part in every ecommerce store’s…

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