Articles about klaviyo for ecommerce and Shopify brands.

Most Shopify brands think they have a flow problem. They have a signal problem. When browse abandonment underperforms,…

Why Klaviyo flows miss revenue on Shopify: The data problems most brands overlook

Most brands only ever see a handful of Klaviyo accounts. So “best practice” tends to mean a template…

The Ultimate Guide to Klaviyo Flows

Selling skincare online is not as easy as it looks. That was definitely the case for Skinfix, a…

Is your Klaviyo data up to industry standards? It's not too late to audit your email and SMS…

Updated: 11th October to reflect further testing Klaviyo announced three features this week to improve tracking and audiences…

One of the great things about getting to look under the hood of top Shopify merchants at Littledata…

MOST people think email personalization is just using someone's first name. "Hi Lou," But that's not real personalization.…

What is browse abandonment? Browse abandonment happens when a visitor is browsing your ecommerce site but leaves without…

What is an abandoned cart? When a shopper visits your store, chooses a product, adds it to the…

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate…

Understanding browse and cart abandonment In the dynamic world of ecommerce, retailers continually navigate new challenges to secure…

Customer Data Platforms (CDPs) have become a growing topic of conversation with the brands I work with, with…