Articles about klaviyo for ecommerce and Shopify brands.

Selling skincare online is not as easy as it looks. That was definitely the case for Skinfix, a…

How Skinfix Achieved a 6x Revenue Boost with Littledata and Verbal+Visual

Updated: 11th October to reflect further testing Klaviyo announced three features this week to improve tracking and audiences…

What’s new with Klaviyo’s server-side tracking

MOST people think email personalization is just using someone's first name. "Hi Lou," But that's not real personalization.…

What is browse abandonment? Browse abandonment happens when a visitor is browsing your ecommerce site but leaves without…

What is an abandoned cart? When a shopper visits your store, chooses a product, adds it to the…

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate…

Understanding browse and cart abandonment In the dynamic world of ecommerce, retailers continually navigate new challenges to secure…

Customer Data Platforms (CDPs) have become a growing topic of conversation with the brands I work with, with…

Have you heard of Mark Mustermann? No, not the muffin man, the infamous Mustermann profile that routinely spams…

If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how…

Klaviyo is one of the most popular email marketing platforms for Shopify stores, but the analytics setup is…