Articles about klaviyo for ecommerce and Shopify brands.

CDPs promise a golden profile of every customer, but your Shopify brand probably does not need one. What to consider before buying a Customer Data Platform.

Your Shopify Brand Doesn’t Need a CDP

Fake and bot accounts are spamming Klaviyo and Shopify lists. Why and how to safeguard your Klaviyo data from deceptive accounts like Mark Mustermann.

How to safeguard your Klaviyo data from fake accounts

Unmasking Deceptive Accounts: Why and how to safeguard your Klaviyo data

Win-back campaigns keep customers coming back, but how do you build the targeting? Our Segment recipe using Shopify and Klaviyo data shows you how.

Segment recipe: win-back campaigns with Shopify and Klaviyo

Segment recipe: Build an effective win-back campaign with Shopify and Klaviyo

Klaviyo's analytics setup is often overlooked. Learn how to track Klaviyo flows and email campaigns in Google Analytics, including UTM best practices.

Klaviyo

Your Shopify Brand Doesn’t Need a CDP

Unmasking Deceptive Accounts: Why and how to safeguard your Klaviyo data

Segment recipe: Build an effective win-back campaign with Shopify and Klaviyo

How to track Klaviyo flows and email campaigns in Google Analytics