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Littledata Blog

Google Analytics

Articles about google analytics for ecommerce and Shopify brands.

Why You Should Care About Bots and Spam Traffic in Your Analytics and Ad Tracking
Google AnalyticsMeta AdsMarketing Attribution—JUN 18, 2026

Why You Should Care About Bots and Spam Traffic in Your Analytics and Ad Tracking

by Edward

Data accuracy is a growth lever for ecommerce teams
Ecommerce analyticsGoogle AnalyticsShopify—APR 13, 2026

Data accuracy is a growth lever for ecommerce teams

by Edward

The Data Layer for Shopify: Fixing the Signal Problem Behind Meta and Google Ads
Google AnalyticsShopify—FEB 24, 2026

The Data Layer for Shopify: Fixing the Signal Problem Behind Meta and Google Ads

by Edward

Why Shopify’s Google Analytics Tracking is Broken (and How to Fix It)
Google AnalyticsShopify—FEB 18, 2025

Why Shopify’s Google Analytics Tracking is Broken (and How to Fix It)

by Edward

How Session Enrichment improves attribution for Google Analytics
Google AnalyticsMarketing Attribution—JAN 10, 2025

How Session Enrichment improves attribution for Google Analytics

by Edward

Modeled Attribution in GA4: Which Channels Matter?
EcommerceEcommerce analyticsGoogle Analytics—DEC 3, 2024

Modeled Attribution in GA4: Which Channels Matter?

by Edward

Top 5 New Features of Google Analytics for 2024
Google Analytics—SEP 13, 2024

Top 5 New Features of Google Analytics for 2024

by Edward

What Shopify brands need to know about server-side tracking
First-Party DataGoogle Analytics—JAN 4, 2024

What Shopify brands need to know about server-side tracking

by Guest

Your Shopify Brand Doesn’t Need a CDP
Google AnalyticsKlaviyo—JAN 3, 2024

Your Shopify Brand Doesn’t Need a CDP

by Edward

Marketing attribution for Shopify sales: 10 things to watch out for
Google AnalyticsShopify—NOV 2, 2023

Marketing attribution for Shopify sales: 10 things to watch out for

by Edward

How to boost subscribers with Littledata & Recharge
SubscriptionsGoogle Analytics—SEP 14, 2023

How to boost subscribers with Littledata & Recharge

by Guest

Why does shop_app appear in Google Analytics?
Google AnalyticsMarketing AttributionShopify—AUG 8, 2023

Why does shop_app appear in Google Analytics?

by Edward

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