Articles about google analytics for ecommerce and Shopify brands.

On August 1, 2023, Google made a step in the right direction enhancing the analytics experience for DTC…

Google Analytics 4's New Audiences Report

So what does the term (not set) mean in a Google Analytics report? According to Google:  (not set)…

Troubleshooting (not set) Issues in Google Analytics 4

GA4 is a remarkably powerful new tool. Yes, it looks and feels different from the old version of…

You’ve probably heard that web cookies are dying. Or that they are already dead. And if you work…

Integration alert! You can now track Yotpo Subscriptions and Yotpo SMS in GA4 with Littledata. Say hello to…

Last year, there were discussions about Google Analytics transitioning users to Google Analytics 4, as Universal Analytics was…

You might have seen the message below in your Shopify store settings about setting up the Google Channel…

The key to growing your ecommerce subscriptions is understanding your customers — why they subscribe, pause, churn, or…

Have you mapped out a data plan for 2023 yet? If you’re selling on a major DTC platform…

Google Analytics 4 can be a little overwhelming for first-time users. The wealth of data and insights it…

Monetization—at the end of the day, this is what it's really all about for ecommerce brands. You need…

When you're looking for ways to measure the effectiveness of your marketing campaigns, you need to be tracking…