Littledata Blog

Google Analytics

Articles about google analytics for ecommerce and Shopify brands.

Why does shop_app appear in Google Analytics?

Google AnalyticsMarketing AttributionShopifyAUG 8, 2023

Why does shop_app appear in Google Analytics?

Google Analytics 4's New Audiences Report

Google AnalyticsReports explainedAUG 1, 2023

Google Analytics 4's New Audiences Report

Troubleshooting (not set) Issues in Google Analytics 4

Data StrategyGoogle AnalyticsJUL 28, 2023

Troubleshooting (not set) Issues in Google Analytics 4

Google Analytics 4 (GA4) Mythbusting

Google AnalyticsJUL 11, 2023

Google Analytics 4 (GA4) Mythbusting

The truth about cookies and attribution

Data StrategyEcommerceGoogle AnalyticsJUN 28, 2023

The truth about cookies and attribution

GA4 integration for Yotpo Subscriptions and Yotpo SMS

Google AnalyticsEcommerce analyticsShopifyJUN 13, 2023

GA4 integration for Yotpo Subscriptions and Yotpo SMS

GA4: What subscription brands using Skio should know

Google AnalyticsJUN 7, 2023

GA4: What subscription brands using Skio should know

A deep dive into Shopify's Google Channel for GA4

Google AnalyticsShopifyMAR 27, 2023

A deep dive into Shopify's Google Channel for GA4

How to create segments for subscription orders in Google Analytics 4

Google AnalyticsSubscriptionsEcommerce analyticsMAR 15, 2023

How to create segments for subscription orders in Google Analytics 4

How to track ecommerce conversions in GA4 (Google Analytics 4)

Analytics SetupEcommerceGoogle AnalyticsJAN 5, 2023

How to track ecommerce conversions in GA4 (Google Analytics 4)

Google AnalyticsSEP 9, 2022

GA4 Glossary of Terms: What you need to know to get started

How to create monetization reports in Google Analytics 4

Google AnalyticsAUG 26, 2022

How to create monetization reports in Google Analytics 4