Popsixle vs Retention.com
Is Popsixle or Retention.com a better data solution for Shopify brands?
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Popsixle vs Retention.com comparison
| Feature | Popsixle | Retention.com | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | | ✔️ |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Popsixle focuses on enhancing data sent to Facebook and Instagram for better audience targeting and conversion tracking, while Retention.com emphasizes recovering lost shoppers and boosting Klaviyo revenue. Both offer identity resolution and work with multiple platforms. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience and comprehensive tracking capabilities compared to both Popsixle and Retention.com.
Reviews comparison
Popsixle vs Retention.com's customer reviews
| Popsixle | Retention.com | Littledata | |
|---|---|---|---|
| Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Popsixle vs Retention.com's monthly subscription cost
| Store size | Popsixle | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $95 | $500 | $39 |
| 500 orders / month | $95 | $500 | $149 |
| 5,000 orders / month | $250 | $2000 | $349 |
| 20,000 orders / month | $795 | $5000 | $799 |
For an online store with 50 orders, Popsixle is 81% cheaper than Retention.com and 59% more expensive than Littledata. At 500 orders, Popsixle and Retention.com are equal, while Littledata is 57% more expensive than both. With 5,000 orders, Popsixle is 88% cheaper than Retention.com and 28% more expensive than Littledata. At 20,000 orders, Popsixle is 84% cheaper than Retention.com and 1% cheaper than Littledata. Overall, Retention.com is consistently the most expensive option.
Supported data destinations
| Destination | Popsixle | Retention.com | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Popsixle's data destinations for Meta Ads focus on optimizing ad performance by providing detailed insights into customer interactions and conversions specifically for Facebook and Instagram advertising. Retention.com's data destinations for Klaviyo emphasize enhancing email marketing effectiveness through customer behavior tracking and segmentation.
In contrast, Littledata's destinations cover a broader range, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms. This enables a more holistic view of customer journeys and marketing performance, facilitating better data-driven decisions across various channels.
