
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
| Feature | Retention.com | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Server-side tracking | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Retention.com focuses on recovering lost shoppers and enhancing Klaviyo revenue, but lacks a fully automatic setup. Wetracked emphasizes 100% accurate data with server-side tracking and no code setup, but may not have the same level of integration as Retention.com. Littledata stands out with a 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, providing a comprehensive solution that combines the strengths of both competitors while offering additional features for better user experience and data accuracy.
| Retention.com | Wetracked | Littledata | |
|---|---|---|---|
| Example product review | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Retention.com | Wetracked | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $49 | $39 |
| 500 orders / month | $500 | $149 | $199 |
| 5,000 orders / month | $2000 | $249 | $449 |
| 20,000 orders / month | $5000 | $670 | $1390 |
For an online store with 50 orders, Retention.com is 925% more expensive than Wetracked and 1,179% more than Littledata. At 500 orders, Retention.com and Wetracked are equal, while Littledata is 70% cheaper than Retention.com. With 5,000 orders, Retention.com is 704% more than Wetracked and 472% more than Littledata. At 20,000 orders, Retention.com is 646% more than Wetracked and 527% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
| Destination | Retention.com | Wetracked | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Google Analytics | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Retention.com focuses on integrating with Klaviyo for email marketing, primarily enhancing customer retention through targeted campaigns. Wetracked offers a broader range of data destinations, including major advertising platforms like Meta Ads, Google Ads, TikTok, Snap, and Pinterest, allowing for comprehensive ad tracking and optimization. Littledata also supports multiple destinations, including Google Analytics and Segment, providing robust analytics and marketing automation capabilities. The main difference lies in Retention.com's emphasis on email retention strategies, while Wetracked and Littledata offer more extensive integrations for advertising and analytics across various platforms.
| Feature | Retention.com | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Never adds new emails to your marketing list | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Tracked via the checkout page | ✔️ | ||
