Retention.com vs Wetracked

Is Retention.com or Wetracked a better data solution for Shopify brands?

Retention.com competitors

What is Retention.com(formerly GetEmails)?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.


Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Retention.com vs Wetracked comparison

FeatureRetention.comWetrackedLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setupminus✔️✔️
Founder owned and ledminus✔️✔️
Server-side trackingminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Retention.com focuses on recovering lost shoppers and enhancing Klaviyo revenue, but lacks a fully automatic setup. Wetracked emphasizes 100% accurate data with server-side tracking and no code setup, but may not have the same level of integration as Retention.com. Littledata stands out with a 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, providing a comprehensive solution that combines the strengths of both competitors while offering additional features for better user experience and data accuracy.

Reviews comparison

Retention.com vs Wetracked's customer reviews

Retention.comWetrackedLittledata
Example product reviewthey got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps."Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Retention.com vs Wetracked's monthly subscription cost

Store sizeRetention.comWetrackedLittledata
50 orders / month$500$49$39
500 orders / month$500$149$199
5,000 orders / month$2000$249$449
20,000 orders / month$5000$670$1390

For an online store with 50 orders, Retention.com is 925% more expensive than Wetracked and 1,179% more than Littledata. At 500 orders, Retention.com and Wetracked are equal, while Littledata is 70% cheaper than Retention.com. With 5,000 orders, Retention.com is 704% more than Wetracked and 472% more than Littledata. At 20,000 orders, Retention.com is 646% more than Wetracked and 527% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationRetention.comWetrackedLittledata
Klaviyo✔️✔️✔️
Meta Adsminus✔️✔️
Google Adsminus✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Google Analyticsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Retention.com focuses on integrating with Klaviyo for email marketing, primarily enhancing customer retention through targeted campaigns. Wetracked offers a broader range of data destinations, including major advertising platforms like Meta Ads, Google Ads, TikTok, Snap, and Pinterest, allowing for comprehensive ad tracking and optimization. Littledata also supports multiple destinations, including Google Analytics and Segment, providing robust analytics and marketing automation capabilities. The main difference lies in Retention.com's emphasis on email retention strategies, while Wetracked and Littledata offer more extensive integrations for advertising and analytics across various platforms.

Klaviyo comparison

Retention.com vs Wetracked's solution for Klaviyo

FeatureRetention.comWetrackedLittledata
Identity resolution
Uses other marketing channel cookies to boost identityminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Never adds new emails to your marketing listminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Backwards compatible with Klaviyo templates✔️minus✔️
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Direct from Shopify's serversminus✔️✔️
Tracked via the checkout page✔️minusminus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
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Comparing Retention.com against Wetracked
Can I switch from Retention.com to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Retention.com setup.

Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 1406 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Who owns Retention.com?

Retention.com(formerly GetEmails) is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.