Retention.com vs Addingwell
Is Retention.com or Addingwell a better data solution for Shopify brands?
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
What is Addingwell?
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
Retention.com vs Addingwell comparison
| Feature | Retention.com | Addingwell | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Server-side tracking | | ✔️ | ✔️ |
| 30 day free trial | | | ✔️ |
| Founder owned and led | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue, specifically for Shopify merchants. Addingwell offers server-side tracking and tools for data quality and governance, applicable to various platforms. Littledata combines features from both, providing identity resolution, server-side tracking, and automatic setup, along with a 30-day free trial. Littledata's advantage lies in its comprehensive, no-code solution that automates tracking of checkout steps, making it more user-friendly and efficient for ecommerce managers compared to the other two options.
Reviews comparison
Retention.com vs Addingwell's customer reviews
| Retention.com | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Retention.com vs Addingwell's monthly subscription cost
| Store size | Retention.com | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $90 | $39 |
| 500 orders / month | $500 | $90 | $199 |
| 5,000 orders / month | $2000 | $130 | $449 |
| 20,000 orders / month | $5000 | $400 | $1390 |
For an online store with 50 orders, Retention.com is 456% more expensive than Addingwell and 1180% more than Littledata. At 500 orders, Retention.com and Addingwell are equal, while Littledata is 70% cheaper than both. With 5000 orders, Retention.com is 1431% more than Addingwell and 472% more than Littledata. At 20000 orders, Retention.com is 1250% more expensive than Addingwell and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Retention.com | Addingwell | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Snap | | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for personalized campaigns. In contrast, Addingwell integrates with multiple advertising platforms (Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest, Snap) to optimize ad performance and track conversions across channels. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking and analytics across various marketing platforms. The main difference lies in Retention.com's emphasis on email marketing, while Addingwell and Littledata provide extensive multi-channel tracking capabilities.
