
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
| Feature | Retention.com | Stape | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue, specifically for Shopify merchants. Stape offers server-side tracking via Google Tag Manager, emphasizing data quality and security compliance across various platforms. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a comprehensive solution that combines features from both Retention.com and Stape while enhancing user experience and ease of implementation.
| Retention.com | Stape | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Retention.com | Stape | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $40 | $39 |
| 500 orders / month | $500 | $40 | $199 |
| 5,000 orders / month | $2000 | $150 | $449 |
| 20,000 orders / month | $5000 | $400 | $1390 |
For an online store with 50 orders, Retention.com is 1,200% more expensive than Stape and 1,181% more than Littledata. At 500 orders, Retention.com remains the same at $500, while Stape and Littledata are 0% and 70% cheaper, respectively. With 5,000 orders, Retention.com is 1,233% more than Stape and 472% more than Littledata. Finally, at 20,000 orders, Retention.com is 1,150% more than Stape and 526% more than Littledata.
| Destination | Retention.com | Stape | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Meta Ads | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for personalized campaigns. Its primary aim is to improve customer retention and engagement.
Stape offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, and more, allowing for comprehensive tracking and analysis across multiple platforms, enhancing overall marketing strategies.
Littledata also provides extensive integrations similar to Stape, but emphasizes seamless data flow into Google Analytics and other platforms, ensuring accurate tracking and reporting for eCommerce performance.
In summary, Retention.com is more focused on email marketing, while Stape and Littledata provide wider tracking capabilities across various marketing channels.
| Feature | Retention.com | Stape | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Never adds new emails to your marketing list | ✔️ | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ||
