Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing audience targeting and conversion tracking. Wetracked claims to provide 100% accurate data with a fully automatic setup. Both offer identity resolution and server-side tracking. However, Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and a no-code setup, making it more user-friendly. While Popsixle and Wetracked enhance ad performance, Littledata offers a comprehensive solution for tracking customer journeys, providing a competitive edge in data collection and analysis.

For 50 orders, Popsixle is 94% more expensive than Wetracked and 143% more than Littledata. At 500 orders, Popsixle is equal in price to Wetracked but 9% cheaper than Littledata. For 5000 orders, Popsixle is 135% more expensive than Wetracked and 67% more than Littledata. Finally, at 20000 orders, Popsixle is 64% more expensive than Wetracked and 37% more than Littledata. Overall, Popsixle consistently has the highest pricing across all order volumes.

Popsixle focuses on integrating data primarily with Meta Ads, providing a streamlined solution for Facebook advertising. In contrast, Wetracked offers a broader range of data destinations, including Klaviyo, Google Ads, TikTok, Snap, and Pinterest, allowing for more diverse marketing strategies. Littledata also supports multiple platforms like Google Analytics, Meta Ads, and Klaviyo, but emphasizes data accuracy and integration with Segment and Attentive for enhanced customer engagement. Overall, Popsixle is more specialized, while Wetracked and Littledata provide extensive multi-channel tracking capabilities.