Popsixle vs Addingwell

Is Popsixle or Addingwell a better data solution for Shopify brands?

Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Popsixle vs Addingwell comparison

FeaturePopsixleAddingwellLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Founder owned and led✔️minus✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Popsixle focuses on enhancing data sent to Facebook and Instagram, improving audience targeting and conversion tracking, while also offering server-side tracking and identity resolution. Addingwell provides server-side tracking and tools for data quality and performance but lacks specific audience targeting features. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, alongside identity resolution and server-side tracking. This makes Littledata a more comprehensive solution for ecommerce managers seeking ease of use and enhanced data insights.

Reviews comparison

Popsixle vs Addingwell's customer reviews

PopsixleAddingwellLittledata
Example product review"I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Popsixle's support is non-existent... I reached out multiple times with no response."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Popsixle vs Addingwell's monthly subscription cost

Store sizePopsixleAddingwellLittledata
50 orders / month$95$90$39
500 orders / month$135$90$199
5,000 orders / month$585$130$449
20,000 orders / month$1095$400$1390

For 50 orders, Popsixle is 6% more expensive than Addingwell and 144% more than Littledata. At 500 orders, Popsixle and Addingwell are equal, while Littledata is 10% more expensive. For 5,000 orders, Popsixle is 351% more than Addingwell and 67% more than Littledata. At 20,000 orders, Popsixle is 174% more than Addingwell and 37% more than Littledata. Overall, Popsixle tends to be the most expensive, especially at higher order volumes.

Supported data destinations

DestinationPopsixleAddingwellLittledata
Meta Ads✔️✔️✔️
Google Analyticsminus✔️✔️
TikTokminus✔️✔️
Google Adsminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Popsixle focuses on integrating data specifically for Meta Ads, optimizing ad performance through tailored insights. In contrast, Addingwell offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Google Ads, and Pinterest, allowing for comprehensive cross-platform tracking and analysis. Littledata also provides extensive integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, emphasizing a holistic view of customer interactions across multiple channels. The main difference lies in the breadth of integrations and the specific focus of each solution on different advertising platforms.

Meta Ads comparison

Popsixle vs Addingwell's solution for Meta Ads

FeaturePopsixleAddingwellLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Fully automatic setup✔️minus✔️
100% accurate revenue in Metaminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes recurring orders✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
Includes post-purchase upsellsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Popsixle against Addingwell
Can I switch from Popsixle to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Popsixle setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.