
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
| Feature | Popsixle | Addingwell | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Popsixle focuses on enhancing data sent to Facebook and Instagram, improving audience targeting and conversion tracking, while also offering server-side tracking and identity resolution. Addingwell provides server-side tracking and tools for data quality and performance but lacks specific audience targeting features. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, alongside identity resolution and server-side tracking. This makes Littledata a more comprehensive solution for ecommerce managers seeking ease of use and enhanced data insights.
| Popsixle | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Popsixle | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $95 | $90 | $39 |
| 500 orders / month | $135 | $90 | $199 |
| 5,000 orders / month | $585 | $130 | $449 |
| 20,000 orders / month | $1095 | $400 | $1390 |
For 50 orders, Popsixle is 6% more expensive than Addingwell and 144% more than Littledata. At 500 orders, Popsixle and Addingwell are equal, while Littledata is 10% more expensive. For 5,000 orders, Popsixle is 351% more than Addingwell and 67% more than Littledata. At 20,000 orders, Popsixle is 174% more than Addingwell and 37% more than Littledata. Overall, Popsixle tends to be the most expensive, especially at higher order volumes.
| Destination | Popsixle | Addingwell | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Klaviyo | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Popsixle focuses on integrating data specifically for Meta Ads, optimizing ad performance through tailored insights. In contrast, Addingwell offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Google Ads, and Pinterest, allowing for comprehensive cross-platform tracking and analysis. Littledata also provides extensive integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, emphasizing a holistic view of customer interactions across multiple channels. The main difference lies in the breadth of integrations and the specific focus of each solution on different advertising platforms.
| Feature | Popsixle | Addingwell | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
