
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
| Feature | Popsixle | Stape | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Popsixle focuses on enhancing data sent to Facebook and Instagram, improving audience targeting and conversion tracking directly from Shopify's servers. Stape offers a broader server-side tracking solution via Google Tag Manager, emphasizing data quality and security compliance. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience. While Popsixle excels in social media data optimization and Stape in comprehensive server-side tracking, Littledata offers a unique combination of ease of use and robust features for ecommerce tracking.
| Popsixle | Stape | Littledata | |
|---|---|---|---|
| Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Popsixle | Stape | Littledata |
|---|---|---|---|
| 50 orders / month | $95 | $40 | $39 |
| 500 orders / month | $135 | $40 | $199 |
| 5,000 orders / month | $585 | $150 | $449 |
| 20,000 orders / month | $1095 | $400 | $1390 |
For 50 orders per month, Popsixle is 138% more expensive than Stape and 144% more than Littledata. At 500 orders, Popsixle is 0% more than Stape but 9% less than Littledata. For 5000 orders, Popsixle is 290% more than Stape and 68% more than Littledata. Finally, at 20000 orders, Popsixle is 174% more than Stape and 37% more than Littledata. Overall, Popsixle consistently has the highest pricing across all order volumes.
| Destination | Popsixle | Stape | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ |
Popsixle primarily focuses on integrating with Meta Ads for server-side tracking, optimizing data for Facebook advertising. In contrast, Stape offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, allowing for more comprehensive tracking across multiple platforms. Littledata also supports a wide array of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, emphasizing seamless integration and data flow across various marketing channels. The main difference lies in the breadth of supported platforms, with Stape and Littledata providing more extensive options compared to Popsixle.
| Feature | Popsixle | Stape | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
