Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Feature | Popsixle | Stape | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Popsixle focuses on enhancing data sent to Facebook and Instagram, emphasizing audience building and conversion tracking. Stape offers a comprehensive server-side tracking solution aimed at improving data quality and marketing ROI. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly. While both Popsixle and Stape provide server-side tracking and identity resolution, Littledata's ease of use and trial offer may appeal more to ecommerce managers seeking a straightforward implementation.
Popsixle | Stape | Littledata | |
---|---|---|---|
Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Popsixle | Stape | Littledata |
---|---|---|---|
50 orders / month | $95 | $40 | $39 |
500 orders / month | $95 | $40 | $149 |
5,000 orders / month | $250 | $150 | $349 |
20,000 orders / month | $795 | $400 | $799 |
For 50 orders per month, Popsixle is 138% more expensive than Stape and 144% more than Littledata. At 500 orders, Popsixle is 0% more than Stape but 36% less than Littledata. For 5000 orders, Popsixle is 67% more than Stape and 29% less than Littledata. Finally, at 20000 orders, Popsixle is 98% more than Stape and 1% less than Littledata. Overall, Popsixle tends to be more expensive, especially at lower order volumes.
Destination | Popsixle | Stape | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Segment | ✔️ |
Popsixle primarily focuses on integrating with Meta Ads for server-side tracking, optimizing data specifically for Facebook advertising. In contrast, Stape offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, and Google Ads, allowing for more comprehensive tracking across multiple platforms. Littledata also supports a wide array of destinations similar to Stape, including Segment, which enables advanced data management and integration capabilities. The main difference lies in Popsixle's specialization in Meta Ads versus Stape and Littledata's extensive multi-platform support.
Feature | Popsixle | Stape | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
New vs Returning customer conversions | ✔️ |