Articles about shopify for ecommerce and Shopify brands.

You might have seen the message below in your Shopify store settings about setting up the Google Channel…

A deep dive into Shopify's Google Channel for GA4

Each year, The Lead honors 50 digitally native, direct-to-consumer (DTC) brands that are challenging the industry norms and…

Which DTC brands are topping The Lead's Foremost 50?

There have been rumors circulating about the latest version of Shopify checkout not supporting Google Tag Manager (GTM).…

Is Shopify cutting off GTM support in the new checkout?

Now more than ever, subscriptions are a huge part of people’s daily lives. Not so long ago, ecommerce…

The Ultimate Guide to Subscription Analytics

Every good business runs on good data. It doesn’t matter if you’re choosing a store design, analyzing your…

Shopify Analytics: Everything You Need to Know

The checkout is one of the most important steps in the ecommerce buying process for merchants. “Of course,”…

Tracking Subscriptions in Shopify Checkout: Everything You Need to Know

Is Segment a good customer data platform (CDP) for ecommerce? We hear that question a lot at Littledata,…

How Littledata handles User ID for Shopify and Segment

Rule-based audiences are customer groups or segments derived by customer activities. It sounds simple, but rule-based audiences can…

Top 7 rule-based audiences for ecommerce marketing

If you’re using Shopify’s default Google Analytics tracking you might have noticed that the revenue in Google Analytics…

For every 100 orders in Shopify, 12 go missing

On 1st March 2021 Shopify is permanently removing scripts added in the ‘Additional Google Analytics JavaScript’ preference. This field has been hidden for some time, but was previously used to inject all kinds of additional scripts into the checkout pages. Why is Shopify removing these additional sc

Replacing Additional Google Analytics JavaScript for Shopify stores

In a past post, we shared a similar post about the top 6 coffee brands using ReCharge for…

Top 6 fashion and beauty brands selling by subscription with ReCharge for Shopify

The California Consumer Privacy Act (CCPA) is now in effect, and every serious ecommerce site doing business in…

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