Articles about shopify for ecommerce and Shopify brands.

The ultimate goal of any ecommerce business is to make money and gain loyal customers who return for…

5 Tips on Maximizing Your Loyalty Program

A number of Littledata customers have noticed a deterioration in the percent of orders being attributed to marketing…

Marketing attribution for Shopify sales: 10 things to watch out for

Dear Reader, Online marketing as we know it was built on the back of cookies. These small pieces…

The future is first-party data. Are you ready?

In the modern world of business, data has become the new oil to fuel growth and it's no…

Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata

With the latest suite of updates and integrations, the Shop app is now an undeniable part of the…

Who owns Shop app? (And how did it get so popular?)

They say data is the new oil. Like oil, data is a dark resource, hidden beneath the surface,…

How Shopify stores can take advantage of first-party data

If you have seen increase in sales from shop.app in the 'Referral' channel. This is a change Shopify made with the launch of the new Shop app, and can be easily fixed.

Why does shop_app appear in Google Analytics?

Integration alert! You can now track Yotpo Subscriptions and Yotpo SMS in GA4 with Littledata. Say hello to…

GA4 integration for Yotpo Subscriptions and Yotpo SMS

Updated article based on the latest iteration of Web Pixel from Shopify in May 2023. Shopify tracking is…

Why Littledata is using Shopify's Web Pixel

If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how…

Segment recipe: Build an effective win-back campaign with Shopify and Klaviyo

You might have seen the message below in your Shopify store settings about setting up the Google Channel…

A deep dive into Shopify's Google Channel for GA4

Each year, The Lead honors 50 digitally native, direct-to-consumer (DTC) brands that are challenging the industry norms and…

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