Articles about marketing attribution for ecommerce and Shopify brands.

Apple's Safari 27 strips more link parameters, reclassifies analytics tools as fingerprinters, and blocks at the network layer. Here's what it means for Shopify attribution.

Safari 27 tightens the screws on client-side tracking

Bots crawling your Shopify store trigger fake add-to-cart events that pollute your analytics and waste retargeting budget. Here's how to filter them out.

Why You Should Care About Bots and Spam Traffic in Your Analytics and Ad Tracking

The CEO’s summary – you’re busy and want the tldr version so here it is: The full version…

Meta Attribution in 2026: What Business Owners and Senior Leaders Need to Know

AI tools like ChatGPT, Perplexity, and Google Gemini are fundamentally changing how consumers discover and purchase products online.…

AI Search and Marketing Attribution: What Every Shopify Store Needs to Know

Background Littledata has been at the forefront of tracking Google Analytics events for Shopify stores since 2017, adopting…

How Session Enrichment improves attribution for Google Analytics

For over a decade, digital marketers have relied heavily on pixel-based tracking to optimize their advertising efforts. Pixels,…

The Shift from Pixel-Based Tracking: Why Performance Marketers Must Adapt

iOS 17, released last month, includes two different privacy initiatives: Link Tracking Protection and Advanced Tracking and Fingerprinting…

Don’t worry about iOS17 .. unless you use GTM

If you have seen increase in sales from shop.app in the 'Referral' channel. This is a change Shopify made with the launch of the new Shop app, and can be easily fixed.

Why does shop_app appear in Google Analytics?

Klaviyo is one of the most popular email marketing platforms for Shopify stores, but the analytics setup is…

How to track Klaviyo flows and email campaigns in Google Analytics

Are you using Eventbrite for event registrations? And would you like to see the marketing campaign which drove…

Marketing Attribution