Articles about ecommerce analytics for ecommerce and Shopify brands.

Integration alert! You can now track Yotpo Subscriptions and Yotpo SMS in GA4 with Littledata. Say hello to…

GA4 integration for Yotpo Subscriptions and Yotpo SMS

The key to growing your ecommerce subscriptions is understanding your customers — why they subscribe, pause, churn, or…

How to create segments for subscription orders in Google Analytics 4

Digital marketing as we know it was built on third-party cookies, allowing businesses to build promotional campaigns based…

There have been rumors circulating about the latest version of Shopify checkout not supporting Google Tag Manager (GTM).…

Growth is a key goal in any entrepreneur's mind. But if you’re not paying attention to the right…

If you're a Shopify store owner using both Shopify analytics and Google Analytics, you're probably familiar with the…

Is Segment a good customer data platform (CDP) for ecommerce? We hear that question a lot at Littledata,…