Addingwell vs Facebook & Instagram app

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook & Instagram app setup.

Addingwell's platform makes the most out of GTM Server-Side. The downside is the GTM container can only relay what is happening on the browser, and misses server-only events like some purchases and refunds.

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Yes, Facebook & Instagram app is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Facebook & Instagram app is used by 8000 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest, Snap and Microsoft Ads.

Facebook & Instagram app supports Meta Ads.

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.

Facebook & Instagram app is owned by Shopify and run out of Ontario, Canada.

Addingwell is a better choice if you want full control of your own server-side Google Tag Manager tagging with EU data hosting and are comfortable configuring and maintaining the container yourself. Littledata is the better fit for teams who want turnkey, fully managed server-side tracking without building or maintaining tag infrastructure.

Facebook & Instagram app is a better choice if you advertise only on Meta on a standard Shopify checkout and want a free, official pixel and Conversions API setup. Littledata is the better fit for teams who want turnkey, fully managed server-side tracking without building or maintaining tag infrastructure.

Littledata sends purchase and behavioural data server-to-server, directly from Shopify's servers, so it does not depend on browser tags or a Google Tag Manager container you have to maintain. Tracking keeps working when Shopify changes the checkout, and events can be enriched with customer and order data the browser never sees. Tools built on server-side Google Tag Manager still rely on browser tags to collect events, and someone has to build and maintain the container.

No. Littledata is turnkey: install the Shopify app and server-side tracking is live, with no code and no Google Tag Manager required. Self-managed server-side setups typically need 10 to 40 hours of specialist configuration up front, plus a few hours a month of ongoing maintenance, which is why a low sticker price often hides a much higher true cost.

Littledata's Event Editor lets you customise and enrich the events sent to each destination without code, so you control exactly what data reaches Google Analytics, Meta, Klaviyo and your other marketing tools.

Littledata's Profit signal sends true profit, not just revenue, to your ad platforms, so Meta and Google can optimise campaigns towards the orders that actually make you money.

Yes. Littledata's bot protection filters automated traffic out of your tracking, so your analytics and ad audiences are built on real customers.

Yes. Littledata supports unlimited Shopify Markets for cross-border stores and headless and Hydrogen storefronts.