Facebook & Instagram app vs Wetracked

Wetracked is better for multi-channel attribution; Facebook Sales Channel is cheaper, Meta-only.

Facebook & Instagram app logo

What is Facebook & Instagram app?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.

Wetracked logo

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.

Facebook & Instagram app vs Wetracked comparison

FeatureFacebook & Instagram appWetrackedLittledata
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
30 day free trial✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Founder owned and ledminus✔️✔️
Direct from Shopify's serversminus✔️✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Facebook & Instagram App is Shopify's native Meta connector (built 2021), offering a free, no-code setup with a 30-day trial. However, it lacks identity resolution and server-side data sending, limiting its ability to capture complete customer journeys or enrich events beyond what the browser sees.

Wetracked adds identity resolution and claims 100% accurate data pushed server-side directly from Shopify — stronger than Meta's native connector for audience building and data completeness.

Where Littledata wins over both: Neither competitor is Littledata, so it's worth noting Littledata matches Wetracked's server-side, identity resolution, and no-code strengths — but goes further with:

  • Native Shopify Markets support (missing from both)
  • Automatic checkout step tracking (missing from both)
  • 30-day free trial (unlike Wetracked)

For a Shopify Plus brand running international markets or needing granular funnel data, Littledata offers the most complete, accurate tracking solution of the three.

Reviews comparison

Facebook & Instagram app vs Wetracked's customer reviews

Facebook & Instagram appWetrackedLittledata
Example product review"Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns."they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Cannot get anyone to follow through and help me... I get bounced around from tech support person to another."Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviewsRead more reviews

Cost comparison

Facebook & Instagram app vs Wetracked's monthly subscription cost

Store sizeFacebook & Instagram appWetrackedLittledata
50 orders / month$0$49$39
500 orders / month$0$149$175
5,000 orders / month$0$249$540
20,000 orders / month$0$670$1390

Sources: Littledata pricing. Prices last verified July 9, 2026.

For an online store with 50 orders per month, Littledata is 20% cheaper than Wetracked. At 500 orders, Littledata is 100% more expensive than Wetracked, which is free. For 5000 orders, Littledata is 116% more expensive than Wetracked, which is also free. At 20,000 orders, Littledata is 94% more expensive than Wetracked. Overall, Littledata offers better value at lower order volumes, while Wetracked is more cost-effective for higher volumes when implementation costs are considered.

Supported data destinations

DestinationFacebook & Instagram appWetrackedLittledata
Meta Ads✔️✔️✔️
Klaviyominus✔️✔️
Google Adsminus✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Google Analyticsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️
Microsoft Adsminusminus✔️

Facebook & Instagram App (Meta Ads only) Single-destination — sends server-side events exclusively to Meta. No flexibility for multi-channel attribution.

Wetracked Multi-channel (6 destinations) — covers Meta, Google, TikTok, Snap, Pinterest, and Klaviyo. Solid mid-tier coverage with Snapchat as a differentiator.

Littledata Broadest coverage (9 destinations) — includes everything Wetracked offers plus Google Analytics, Segment, Attentive, and Microsoft Ads. Better suited for brands needing analytics-layer tracking (GA4/Segment) alongside ad platforms, and those running SMS/email via Attentive or Microsoft Ads campaigns.

Bottom line: If you need true omnichannel server-side tracking beyond Meta, Littledata offers the most comprehensive destination coverage.

Meta Ads comparison

Facebook & Instagram app vs Wetracked's solution for Meta Ads

FeatureFacebook & Instagram appWetrackedLittledata
Key benefits
Fully automatic setup✔️minus✔️
Boost to Event Match Quality Scoreminus✔️✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Tracked client-side (missing ~50%)✔️✔️minus
Tracked direct from Shopify serversminusminus✔️
InitiateCheckout
Unreliable tracking via checkout page (missing ~30%)✔️✔️minus
Includes all checkout stepsminusminus✔️
Tracked direct from Shopify serversminusminus✔️
Purchase
Tracked direct from Shopify servers✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
No-code custom conversionsminusminus✔️
New vs Returning conversion goalsminusminus✔️
Profit signalminusminus✔️
Full Shopify Markets supportminusminus✔️

How Littledata tracks Meta Ads for Shopify →

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
Benefits of Littledata
Comparing Facebook & Instagram app against Wetracked
Can I switch from Facebook & Instagram app to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook & Instagram app setup.

Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

How does Facebook & Instagram app work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook & Instagram app work with Shopify?

Yes, Facebook & Instagram app is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Facebook & Instagram app suitable for Enterprise brands?

Facebook & Instagram app is used by 8000 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Facebook & Instagram app support?

Facebook & Instagram app supports Meta Ads.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Who owns Facebook & Instagram app?

Facebook & Instagram app is owned by Shopify and run out of Ontario, Canada.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands. Mark Deken is Wetracked's CEO.

When is Wetracked a better choice than Littledata?

To keep this comparison fair: Wetracked has a lower subscription cost for stores doing 500, 5,000 and 20,000 orders per month — see the cost comparison above. And Wetracked sends data to Snap, which Littledata does not support. Weigh this against the tracking depth compared in the tables above.

How we compiled this comparison: pricing and feature data comes from each vendor's public pricing page, Shopify App Store listings, and BuiltWith usage data, reviewed by the Littledata team. Last verified July 9, 2026. Spotted something out of date? Let us know.