Elevar vs Facebook & Instagram app

Elevar offers more accurate, robust tracking than Facebook Sales Channel, but costs more.

Elevar logo

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.

Facebook & Instagram app logo

What is Facebook & Instagram app?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.

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Elevar vs Facebook & Instagram app comparison

FeatureElevarFacebook & Instagram appLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Direct from Shopify's servers✔️minus✔️
Natively supports Shopify Markets✔️minus✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Via server-side Google Tag Manager✔️minusminus
Founder owned and ledminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Elevar vs Facebook & Instagram App

Elevar is a robust server-side tracking solution built for accuracy — ideal if you're running complex multi-channel attribution via Google Tag Manager. However, since its acquisition by Buxton/Audiense, it's been folded into a broader analytics platform, which may mean added complexity and cost beyond pure conversion tracking.

Facebook & Instagram App is Shopify's free built-in Meta connector — easy but limited. It lacks server-side infrastructure and identity resolution, making it vulnerable to browser-side data loss.

Where Littledata wins over both:

Littledata pulls data directly from Shopify's servers, meaning it captures events the browser never sees — abandoned checkouts, post-purchase flows, and more. Unlike Elevar, it requires no code setup and includes automatic checkout step tracking. Unlike the Facebook & Instagram App, it offers identity resolution and Shopify Markets support out of the box — with a 30-day free trial to get started.

Reviews comparison

Elevar vs Facebook & Instagram app's customer reviews

ElevarFacebook & Instagram appLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviewsRead more reviews

Cost comparison

Elevar vs Facebook & Instagram app's monthly subscription cost

Store sizeElevarFacebook & Instagram appLittledata
50 orders / month$225$0$39
500 orders / month$650$0$175
5,000 orders / month$650$0$540
20,000 orders / month$1250$0$1390

Sources: Elevar pricing, Littledata pricing. Prices last verified July 9, 2026.

For an online store with 50 orders per month, Littledata is 82% cheaper than Elevar. At 500 orders, Littledata is 73% less expensive than Elevar and Facebook & Instagram. With 5000 orders, Littledata is 17% cheaper than Elevar and 100% more affordable than Facebook & Instagram. However, at 20,000 orders, Littledata is 4% more expensive than Elevar. Overall, Littledata offers better value at lower order volumes, while Elevar is more competitive at higher volumes.

Supported data destinations

DestinationElevarFacebook & Instagram appLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
Pinterest✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Google Ads✔️minus✔️
Microsoft Ads✔️minus✔️
Segmentminusminus✔️

Elevar and Littledata offer multi-destination server-side tracking across GA4, Meta, TikTok, Pinterest, Google Ads, Klaviyo, Attentive, and Microsoft Ads — routing enriched first-party data to all your marketing and analytics tools simultaneously.

The Facebook & Instagram app is single-destination only — it sends data exclusively to Meta Ads via the Conversions API.

Key differentiator: Elevar and Littledata solve your entire tracking stack in one solution, while the Meta app is a narrow, channel-specific fix. Littledata adds Segment as a destination (useful for data warehousing), while Elevar doesn't. Both dedicated platforms also provide stronger identity resolution and consent management compared to Meta's native app.

Meta Ads comparison

Elevar vs Facebook & Instagram app's solution for Meta Ads

FeatureElevarFacebook & Instagram appLittledata
Key benefits
Fully automatic setup✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Tracked client-side (missing ~50%)✔️✔️minus
Tracked direct from Shopify serversminusminus✔️
InitiateCheckout
Includes all checkout steps✔️minus✔️
Unreliable tracking via checkout page (missing ~30%)✔️✔️minus
Tracked direct from Shopify serversminusminus✔️
Purchase
Tracked direct from Shopify servers✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
New vs Returning conversion goals✔️minus✔️
Profit signal✔️minus✔️
Full Shopify Markets support✔️minus✔️
No-code custom conversionsminusminus✔️

How Littledata tracks Meta Ads for Shopify →

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
Benefits of Littledata
Comparing Elevar against Facebook & Instagram app
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Facebook & Instagram app to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook & Instagram app setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Facebook & Instagram app work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook & Instagram app work with Shopify?

Yes, Facebook & Instagram app is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 3319 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Facebook & Instagram app suitable for Enterprise brands?

Facebook & Instagram app is used by 8000 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads and Microsoft Ads.

Which marketing tools does Facebook & Instagram app support?

Facebook & Instagram app supports Meta Ads.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Facebook & Instagram app?

Facebook & Instagram app is owned by Shopify and run out of Ontario, Canada.

When is Elevar a better choice than Littledata?

To keep this comparison fair: Elevar has a lower subscription cost for stores doing 20,000 orders per month — see the cost comparison above. Weigh this against the tracking depth compared in the tables above.

How we compiled this comparison: pricing and feature data comes from each vendor's public pricing page, Shopify App Store listings, and BuiltWith usage data, reviewed by the Littledata team. Last verified July 9, 2026. Spotted something out of date? Let us know.