
Aimerce claims to be the easiest way to capture more high-quality customer data
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Aimerce | Elevar | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Aimerce offers a fully automatic, no-code setup for capturing high-quality customer data directly from Shopify's servers, focusing on identity resolution and integration with marketing platforms. Elevar also provides identity resolution and server-side tracking via Google Tag Manager, ensuring complete conversion tracking but is now part of a broader analytics tool after its acquisition. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both Aimerce and Elevar, making it a strong choice for comprehensive data collection and ease of use.
| Aimerce | Elevar | Littledata | |
|---|---|---|---|
| Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Aimerce | Elevar | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $200 | $39 |
| 500 orders / month | $299 | $200 | $199 |
| 5,000 orders / month | $499 | $450 | $449 |
| 20,000 orders / month | $1799 | $850 | $1390 |
For 50 orders, Aimerce is 50% more expensive than Elevar and 666% more than Littledata. At 500 orders, Aimerce and Elevar are equal, while Littledata is 50% cheaper than both. For 5000 orders, Aimerce is 11% more than Elevar and 43% more than Littledata. At 20000 orders, Aimerce is 111% more expensive than Elevar and 125% more than Littledata, while Elevar is only 6% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
| Destination | Aimerce | Elevar | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| TikTok | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Segment | ✔️ |
Aimerce focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, primarily for optimizing ad performance and customer engagement. Elevar offers a broader range of data destinations, including analytics and marketing platforms like Google Analytics, Pinterest, and TikTok, allowing for comprehensive tracking and insights across multiple channels. Littledata also supports a wide array of platforms, including Segment for data integration, while covering similar marketing channels as Elevar. The main difference lies in the breadth of analytics capabilities and the specific platforms each solution prioritizes for data tracking and marketing optimization.
| Feature | Aimerce | Elevar | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring compliance with GDPR/CCPA through user opt-out documentation and maintaining data integrity by never adding new emails to your marketing list. Additionally, it enhances customer identity by utilizing cookies from other marketing channels and backstitching Klaviyo profiles to previous customer events, providing a complete view of customer interactions. In contrast, Aimerce only shares the cookie benefit, while Elevar, despite offering similar compliance and email integrity features, lacks the advanced identity tracking and historical event integration that Littledata provides, making it a more robust choice for CRM management.
| Feature | Aimerce | Elevar | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| Feature | Aimerce | Elevar | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
