Aimerce claims to be the easiest way to capture more high-quality customer data
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Aimerce | Elevar | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce offers identity resolution and customer data integration with a fully automatic, no-code setup, emphasizing ease of use for capturing high-quality data. In contrast, Elevar focuses on server-side tracking to ensure complete conversion tracking through Google Tag Manager, but has merged into a broader analytics tool post-acquisition. Littledata stands out with a 30-day free trial, combining features from both competitors, including server-side tracking and automatic checkout step tracking, while maintaining a founder-led approach and no-code setup, making it a comprehensive solution for ecommerce data needs.
Aimerce | Elevar | Littledata | |
---|---|---|---|
Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Aimerce | Elevar | Littledata |
---|---|---|---|
50 orders / month | $299 | $200 | $39 |
500 orders / month | $299 | $200 | $149 |
5,000 orders / month | $499 | $450 | $349 |
20,000 orders / month | $1799 | $950 | $799 |
For 50 orders per month, Aimerce is 49.5% more expensive than Elevar and 664.1% more than Littledata. At 500 orders, Aimerce and Elevar are equal, while Littledata is 50% cheaper than both. For 5000 orders, Aimerce is 10.9% more than Elevar and 42.9% more than Littledata. At 20000 orders, Aimerce is 89.9% more expensive than Elevar and 125% more than Littledata. Littledata consistently offers the lowest pricing across all order volumes.
Destination | Aimerce | Elevar | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Aimerce focuses on integrating with key marketing platforms like Klaviyo, Meta Ads, and Google Ads, streamlining data for targeted advertising and email campaigns. Elevar offers a broader range of destinations, including additional platforms like Pinterest and TikTok, enhancing multi-channel marketing capabilities. Littledata also supports a wide array of platforms, similar to Elevar, but emphasizes integration with Segment for advanced data management. Overall, Aimerce is more specialized, while Elevar and Littledata provide extensive multi-channel tracking options.
Feature | Aimerce | Elevar | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring compliance with GDPR/CCPA through user opt-out documentation, while also maintaining data integrity by never adding new emails to your marketing list. Its unique feature of backstitching Klaviyo profiles onto previous customer events enhances customer insights and engagement. In contrast, Aimerce only shares the cookie-boosting benefit, lacking the compliance and data integrity features. Elevar provides similar GDPR/CCPA documentation and email management but does not offer the backstitching capability, which is crucial for a complete customer journey analysis. Thus, Littledata stands out for its robust compliance and enhanced customer profiling.
Feature | Aimerce | Elevar | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Aimerce | Elevar | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |