Use Yotpo Loyalty data in Klaviyo and Meta Ads
Send each customer's Yotpo points balance and VIP tier to Klaviyo and Meta, so cart flows and ad campaigns know who your most loyal customers are
The direct answer
What does Littledata do with Yotpo?
Yotpo Loyalty syncs each customer's loyalty data to Shopify as customer metafields. Littledata's Event Editor reads those metafields and attaches them to the server-side events it sends to Klaviyo and Meta, so your flows and ad campaigns can target customers by points balance or VIP tier.
- Klaviyo - an Add to Cart event that carries the customer's points balance, so abandoned cart flows can branch on it.
- Meta Ads - Purchase events enriched with, or filtered on, VIP tier and points, for retargeting audiences and campaign optimization.
- No code - you pick the Yotpo field and the event in the Event Editor, which is included on every Littledata plan.
The problem
Why your loyalty data never reaches your flows and ads
Yotpo knows which customers have points waiting and which sit in your top VIP tier. The standard Shopify events sent to Klaviyo and Meta don't carry any of that. As a result:
- Abandoned cart flows treat everyone the same - a VIP with a large points balance gets the same reminder as a first-time visitor.
- Meta optimizes on every purchaser - campaigns learn from one-off bargain hunters as much as from your most loyal repeat buyers.
- Audiences stay generic - you can't build a retargeting audience from a VIP tier that Meta has never seen.
What Yotpo data can Littledata send?
Yotpo Loyalty syncs these customer fields to Shopify. Littledata can read any of them on every event.
| Yotpo field | What it tells you | Example use |
|---|---|---|
| Loyalty opt-in | Whether the customer has joined your loyalty program | Target members and non-members differently |
| Loyalty opt-in source | How the customer joined the program | Compare members by how they signed up |
| Loyalty points balance | The customer's current points | Branch an abandoned cart flow on a points threshold |
| VIP tier name | The customer's current VIP tier | Optimize or retarget Meta campaigns on your top tier |
| Available rewards | Rewards the customer can redeem now | Remind shoppers of a reward they haven't used |
How can I use Yotpo points in Klaviyo abandoned cart flows?
Littledata's Event Editor reads the customer's Yotpo points balance from their Shopify metafield and attaches it to the Add to Cart event it sends server-side to Klaviyo.
- Branch on points - split your abandoned cart flow on the points balance in the event payload.
- A reason to come back - customers above your threshold get a "you have X points, use them on this order" message.
- Everyone else - gets your standard abandoned cart flow.
How can I target my most loyal Yotpo customers in Meta Ads?
Littledata gives you two ways to put Yotpo loyalty data to work in Meta:
- Optimize on your best buyers - Littledata clones your Purchase event and filters it on a VIP tier or points threshold. Set that event as your campaign's optimization goal, and Meta builds its audience model on your most loyal customers instead of all purchasers.
- Retarget your best customers - Littledata adds VIP tier and points balance to the Purchase event it sends to Meta. In Meta, create a custom audience from that event, filtered on a tier or points threshold.
How to set up the Yotpo integration
Install Littledata
Add Littledata from the Shopify App Store and connect Klaviyo, Meta, or both.
Check your Yotpo metafields
Confirm Yotpo Loyalty data, such as points balance and VIP tier, appears on customer records in your Shopify admin.
Pick a field and an event
In the Event Editor, choose the Yotpo field and the event to attach it to - Add to Cart for Klaviyo flows, Purchase for Meta.
Build the flow or audience
Split your Klaviyo abandoned cart flow on points, or create a Meta custom audience or optimization event from the enriched Purchase event.
Using another loyalty app? The same recipes work with LoyaltyLion, Smile.io, and Rivo, which also sync loyalty data to Shopify metafields. Browse all recipes