Recover abandoned carts with Yotpo points in Klaviyo
Send Yotpo data to Klaviyo with Littledata's server-side tracking.
Blanket discount codes in abandoned cart flows give away margin to every shopper equally. Yotpo customers already have points so you can nudge them to redeem converts the cart without stacking a fresh discount on top. Littledata's Event Editor attaches each customer's live points balance to the Checkout Started event sent server-side to Klaviyo, so your flow branches on what the customer actually had at that moment, not a stale profile value.
A points-enriched Add to Cart event
Littledata's Event Editor reads the customer's Yotpo points balance from their Shopify metafield and attaches it to the Add to cart event sent server-side to Klaviyo at the moment of the add.
A Klaviyo flow that branches on points
Split your abandoned cart flow on the points balance in the event payload. Customers above your threshold get a "you have X points — use them on this order" message. Everyone else gets your standard flow.
The Yotpo data you can target
Yotpo syncs customer loyalty data to Shopify as metafields, so Littledata can read it on every event and turn it into a flow signal. The fields you can build a flow around:
| Data points you can target |
|---|
| Loyalty opt-in |
| Loyalty opt-in source |
| Loyalty points balance |
| VIP tier name |
| Available rewards |
The data layer for Shopify
What is Yotpo?
Yotpo provides a suite of AI-powered marketing solutions for eCommerce brands, specializing in customer reviews, user-generated content, loyalty programs, referrals, and AI-driven product visibility.
Visit the Yotpo website →