Google Analytics

Use clean, controlled taxonomy from Emfas for your reporting in Google Analytics so that they are always accurate and don't become unreliable over time due to category names drifting over time.


Accurate category reports in Google Analytics with clean Emfas taxonomy

Do organic-certified products convert better? What is the view-to-purchase rate by material? Which ingredient drives the highest AOV? Connect product attributs data from Emfas to Google Analytics as custom dimensions and you can slice your GA4 reports and explorations by the attributes that matter to your business.


Analyze product attribute performance in Google Analytics

Shopify has no category hierarchy. You can see that "Apparel" drives revenue, but GA4 can't tell you whether it's Menswear or Womenswear, let alone which subcategory within each. Emfas stores your full taxonomy path (for example, Apparel > Men > Shirts > Oxford) as product metafields. Littledata maps each level of that path to GA4's built-in `item_category` through `item_category5` parameters, giving you up to five levels of drill-down in standard reports and explorations, with no custom dimensions needed.


Drill down by subcategory from Emfas in Google Analytics

Emfas

Emfas is an AI-native product information management (PIM) platform that centralizes product data, media, and distribution, enabling brands and retailers to automate catalog enrichment, quality control, and multi-channel publishing. It offers integrations with major e-commerce platforms, supports workflow automation, and ensures consistent, on-brand, and SEO-optimized product content at scale for fast-growing businesses.

Use clean, controlled taxonomy from Plytix for your reporting in Google Analytics so that they are always accurate and don't become unreliable over time due to category names drifting over time.


Accurate category reports in Google Analytics with clean Plytix taxonomy

Do organic-certified products convert better? What is the view-to-purchase rate by material? Which ingredient drives the highest AOV? Connect product attributs data from Plytix to Google Analytics as custom dimensions and you can slice your GA4 reports and explorations by the attributes that matter to your business.


Shopify has no category hierarchy. You can see that "Apparel" drives revenue, but GA4 can't tell you whether it's Menswear or Womenswear, let alone which subcategory within each. Plytix stores your full taxonomy path (for example, Apparel > Men > Shirts > Oxford) as product metafields. Littledata maps each level of that path to GA4's built-in `item_category` through `item_category5` parameters, giving you up to five levels of drill-down in standard reports and explorations, with no custom dimensions needed.


Drill down by subcategory from Plytix in Google Analytics

Plytix

Plytix is a product information management (PIM) platform designed to help businesses centralize, manage, and distribute product data efficiently across multiple sales channels. The platform offers collaborative tools, customizable catalogs, and analytics to streamline product content workflows and improve consistency in digital commerce.

Standard GA4 campaign reports credit a campaign with the revenue from one order. Two campaigns with equal ROAS can bring in very different customers. Littledata attaches each customer's total lifetime revenue to every checkout event, so you can compare campaigns and influencers by the long-term value of the buyers they bring in, not just first-purchase spend. Subscription renewals count too, so brands on Recharge or similar see acquisition channels ranked by true lifetime value.


Track customer lifetime value by campaign in Google Analytics

Shopify

Shopify is an e-commerce platform that enables businesses to create, customize, and manage online stores, offering tools for product management, payment processing, and order fulfillment. It provides scalable solutions for entrepreneurs and enterprises to sell products online, in-person, and across various sales channels.

By sending purchases from Tapcart as a separate event, you keep the full channel data behind it. In Google Analytics you get a clean count of app orders and the full acquisition breakdown, whether Google Ads, Meta, or organic search drove the shopper.


Track Tapcart app orders by acquisition channel in Google Analytics

Tapcart

Tapcart enables Shopify merchants to quickly create and launch custom mobile apps for their online stores, offering features like drag-and-drop design, real-time sync with Shopify, and integrated marketing tools. The platform aims to boost customer engagement and sales by providing a seamless mobile shopping experience without requiring coding skills.

Connect Google Analytics with your Shopify store using Littledata's server-side tracking.

Google Analytics Recipes

Connect Google Analytics with your Shopify store using Littledata's server-side tracking. Follow the recipes below.

Emfas + Google Analytics

Accurate category reports in Google Analytics with clean Emfas taxonomy

Analyze product attribute performance in Google Analytics

Drill down by subcategory from Emfas in Google Analytics

Plytix + Google Analytics

Accurate category reports in Google Analytics with clean Plytix taxonomy

Analyze product attribute performance in Google Analytics

Drill down by subcategory from Plytix in Google Analytics

Shopify + Google Analytics

Track customer lifetime value by campaign in Google Analytics

Tapcart + Google Analytics

Track Tapcart app orders by acquisition channel in Google Analytics

How it works