Track Tapcart app orders by acquisition channel in Google Analytics
Send Tapcart data to Google Analytics with Littledata's server-side tracking.
By sending purchases from Tapcart as a separate event, you keep the full channel data behind it. In Google Analytics you get a clean count of app orders and the full acquisition breakdown, whether Google Ads, Meta, or organic search drove the shopper.
An app-purchase event that leaves attribution intact
Create a separate Purchase event that filters for orders coming from Tapcart based on the
App name. The source/medium on the original Purchase stays untouched.
App order counts broken down by acquisition channel
Report on the custom event in GA4 and break it down by session default channel grouping. You see how many orders came through the Tapcart app, and which channels drove those shoppers there.
The Tapcart data you can target
Littledata tracks orders coming from Tapcart and exposes as data which can be used to enrich the Purchase event.
| Attribute | What it tells you |
|---|---|
| App name | Whether the order was completed through the Tapcart app |
What is Tapcart?
Tapcart enables Shopify merchants to quickly create and launch custom mobile apps for their online stores, offering features like drag-and-drop design, real-time sync with Shopify, and integrated marketing tools. The platform aims to boost customer engagement and sales by providing a seamless mobile shopping experience without requiring coding skills.
Visit the Tapcart website →