Accurate category reports in Google Analytics with clean Emfas taxonomy
Send Emfas data to Google Analytics with Littledata's server-side tracking.
Use clean, controlled taxonomy from Emfas for your reporting in Google Analytics so that they are always accurate and don't become unreliable over time due to category names drifting over time.
A category-enriched product event
Littledata rewrites the
item_categoryparameter using the normalized category metafield from Emfas, replacing Shopify's free-text product type before the event reaches GA4.
Accurate category reporting in GA4, no admin setup needed
Because
item_categoryis a built-in GA4 dimension, your category breakdown works immediately in standard reports and explorations. There is no custom dimension registration and schema change.
The Emfas data you can target
Emfas syncs normalized product category data to Shopify as metafields, and Littledata can turn it into a clean analytics signal for your events.
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
