Analyze product attribute performance in Google Analytics
Send Emfas data to Google Analytics with Littledata's server-side tracking.
Do organic-certified products convert better? What is the view-to-purchase rate by material? Which ingredient drives the highest AOV? Connect product attributs data from Emfas to Google Analytics as custom dimensions and you can slice your GA4 reports and explorations by the attributes that matter to your business.
Product attributes attached to every event
Littledata reads your chosen Emfas attribute metafields and attaches them as custom item parameters on product events (view, add-to-cart, checkout, purchase) to GA4.
Custom dimensions you can query across all reports
Register each parameter as an item-scoped custom dimension in GA4. GA4 reports and explorations can then be broken down by revenue, conversion rate, and AOV by material, certification, margin tier, or any other attribute you synced from Emfas.
The Emfas data you can target
Littledata syncs syncs rich product attributes from Emfas to Google Analytics as item-scoped signals. The fields you can build a performance dimension around:
| Data points you can target |
|---|
| Product attributes |
| Product taxonomy |
| Product information |
What is Emfas?
Emfas is an AI-native product information management (PIM) platform that centralizes product data, media, and distribution, enabling brands and retailers to automate catalog enrichment, quality control, and multi-channel publishing. It offers integrations with major e-commerce platforms, supports workflow automation, and ensures consistent, on-brand, and SEO-optimized product content at scale for fast-growing businesses.
Visit the Emfas website →