Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

Every online business presence has a goal. These goals (bookings, donations, subscribers, events, or purchases) are the reason…

Enhanced ecommerce tracking for travel booking sites

Newsletters are the most common form of digital marketing I have seen in the past years. I really don't…

How to track your newsletter performance with Google Analytics

Our script for accurate tracking of time on page beats Google's default measurement to give you an accurate…

Many contact forms now use Javascript to submit and do not redirect to a new page. So to…

Every view in Google Analytics comes with a default "My Dashboard". Learn how to customise your dashboards and…

Google has a strict policy prohibiting sending Personally Identifiable Information (PII) to Google Analytics. This is necessary to…

A lookup table in Google Tag Manager makes it much simpler to manage lots of values in your…

Demographics and interests reports in Google Analytics give you additional insight about your users, allowing you to do…

Wondering if Samsung Galaxy is more popular than iPhone when engaging with your content? Then set up the…

There’s a difference between the ‘screen size’ measured as standard in Google Analytics and the ‘browser size’ or…