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Littledata Blog

Ecommerce analytics insights

Practical guides on Shopify tracking, Google Analytics, Klaviyo, Meta Ads, and data-driven growth for ecommerce teams.

How to calculate customer lifetime value in Google Analytics for Shopify subscription stores
SubscriptionsShopify—JAN 14, 2020

How to calculate customer lifetime value in Google Analytics for Shopify subscription stores

by Edward

How to set up cross-domain tracking in Google Analytics
Analytics SetupGoogle Analytics—NOV 19, 2019

How to set up cross-domain tracking in Google Analytics

by Guest

Top 6 subscription coffee brands using ReCharge for Shopify
SubscriptionsShopify—OCT 29, 2019

Top 6 subscription coffee brands using ReCharge for Shopify

by Guest

How much does customer engagement affect conversion rate?
CROData Strategy—AUG 15, 2019

How much does customer engagement affect conversion rate?

by Guest

6 essential benchmarks for Shopify stores
BenchmarksShopify—JUN 14, 2019

6 essential benchmarks for Shopify stores

by Edward

Is Google Analytics accurate? 6 common issues and how to fix them
Analytics SetupGoogle Analytics—MAY 27, 2019

Is Google Analytics accurate? 6 common issues and how to fix them

by Edward

5 best Shopify apps for Instagram ads and sales
MarketingShopify—APR 3, 2019

5 best Shopify apps for Instagram ads and sales

by Guest

Shopify vs Magento: Ecommerce performance
BenchmarksShopify—MAR 21, 2019

Shopify vs Magento: Ecommerce performance

by Edward

Shopify's 'sales by traffic source' report is broken
Analytics SetupGoogle AnalyticsShopify—FEB 4, 2019

Shopify's 'sales by traffic source' report is broken

by Edward

What is the average Add To Cart rate for ecommerce? (INFOGRAPHIC)
BenchmarksEcommerceEcommerce events—JAN 23, 2019

What is the average Add To Cart rate for ecommerce? (INFOGRAPHIC)

by Guest

How to increase Add To Cart rate on your ecommerce store
BenchmarksEcommerceEcommerce events—DEC 18, 2018

How to increase Add To Cart rate on your ecommerce store

by Guest

How to stop Google Tag Manager being hacked
GDPRGoogle Tag ManagerJavascript—NOV 24, 2018

How to stop Google Tag Manager being hacked

by Edward

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