Articles about littledata for ecommerce and Shopify brands.

Acquisition costs are rising. Platform attribution is unreliable. AI is reshaping everything from creative production to customer service.…

The New Shopify Growth Playbook: What Premium Brands Need to Know Right Now

A conversation with Colyn Montgomery from Tempo on AI, Meta ads, measurement, and what Shopify brands should actually…

The Creative Bottleneck in Ecommerce: Why Shopify brands need better workflow, not just better ads

Most ecommerce teams think their data problem is a dashboard problem. They’ll say things like: Then they blame…

Most Shopify brands think they have a flow problem. They have a signal problem. When browse abandonment underperforms,…

ROAS is a convincing metric because it's simple. But your business is not simple. Returns, shipping, discounts, payment…

There's a version of the Recharge story that looks clean from the outside. Bootstrap a Shopify app. Catch…

If you run a Shopify store and you’ve ever pulled up Google Analytics, then opened Meta Ads Manager,…

Most brands only ever see a handful of Klaviyo accounts. So “best practice” tends to mean a template…

The reality problem behind “attribution.” Attribution gets blamed for a lot. But most Shopify brands do not actually…

The CEO’s summary – you’re busy and want the tldr version so here it is: The full version…

AI has quietly taken over your ad account. Meta and Google are no longer simply showing ads to…

Top agencies don’t win because they have a prettier dashboard. They win because data integrity is top priority:…