Google Analytics

Standard GA4 campaign reports credit a campaign with the revenue from one order. Two campaigns with equal ROAS can bring in very different customers. Littledata attaches each customer's total lifetime revenue to every checkout event, so you can compare campaigns and influencers by the long-term value of the buyers they bring in, not just first-purchase spend. Subscription renewals count too, so brands on Recharge or similar see acquisition channels ranked by true lifetime value.


Track customer lifetime value by campaign in Google Analytics

Shopify

Shopify is an e-commerce platform that enables businesses to create, customize, and manage online stores, offering tools for product management, payment processing, and order fulfillment. It provides scalable solutions for entrepreneurs and enterprises to sell products online, in-person, and across various sales channels.

Klaviyo

An abandoned cart email that says "you left something behind" converts worse than one that speaks to what the product is for. The data to do that usually already exists as product metafields in your Shopify catalog: skin type for beauty, dietary preference for food, size and style for apparel. Product attributes also work as a proxy for customer preferences. You don't need a survey to know a customer cares about sensitive skin; the products they browse tell you. This recipe puts that signal on every event Klaviyo receives.


Personalize Klaviyo flows with Shopify product metafields

Optimize Meta Ads for your winning products with Shopify metafields

Connect Shopify with your Shopify store using Littledata's server-side tracking.

Shopify Recipes

Connect Shopify with your Shopify store using Littledata's server-side tracking. Follow the recipes below.

Shopify + Google Analytics

Track customer lifetime value by campaign in Google Analytics

Shopify + Klaviyo

Personalize Klaviyo flows with Shopify product metafields

Shopify + Meta

Optimize Meta Ads for your winning products with Shopify metafields

How it works

What is Shopify?