Personalize Klaviyo flows with Shopify customer data
Send Shopify data to Klaviyo with Littledata's server-side tracking.
Lots of valuable data about your customer already sit in Shopify customer metafields, but Klaviyo can only act on it if it reaches the flow. Littledata lets you attach the metafield to the events that trigger your Klaviyo flows, so you can branch each flow on it with a trigger split or use in the email content.
The metafield becomes an event property
Littledata's Event Editor reads the Shopify customer metafield and attaches it as a property on the events sent server-side to Klaviyo, such as Viewed Product, Added to Cart, and Started Checkout. The value arrives fresh at the moment each event fires.
You split the flow on that property
In the Klaviyo flow builder, add a trigger split step and branch on the event property or use the metafields in your email content for more personalization.
The Shopify data you can target
Shopify syncs customer data like loyalty tier, points balance, VIP status, or quiz and survey answers to Shopify as customer metafields. Littledata reads that metafield on every event, so it becomes a signal you can build a flow around. The fields you can target:
| Data points you can target |
|---|
| Customer metafields |
| Order metafields |
| Product metafields |
What is Shopify?
Shopify is an e-commerce platform that enables businesses to create, customize, and manage online stores, offering tools for product management, payment processing, and order fulfillment. It provides scalable solutions for entrepreneurs and enterprises to sell products online, in-person, and across various sales channels.
Visit the Shopify website →