Articles about segment for ecommerce and Shopify brands.

At Littledata we were inspired by the Twilio Signals presentation in August, about building end-to-end marketing and personalisation…

Making it easier to build audiences in Twilio Segment

If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how…

Segment recipe: Build an effective win-back campaign with Shopify and Klaviyo

Is Segment a good customer data platform (CDP) for ecommerce? We hear that question a lot at Littledata,…

Cloud data warehouses offer a way for ecommerce companies to scale as the size of their data increases,…

Rule-based audiences are customer groups or segments derived by customer activities. It sounds simple, but rule-based audiences can…

Many merchants use Littledata's advanced ReCharge integration to track recurring orders and calculate lifetime value in Google Analytics,…