Articles about reports explained for ecommerce and Shopify brands.

Google Analytics 4's new Audiences report lets brands review users, sessions and revenue by audience in one place. Here is what changed and why it matters.

Google Analytics 4's New Audiences Report

Demographics and interests reports in Google Analytics give you additional insight about your users, allowing you to do…

How to set up demographics reports in Google Analytics

How to set up demographics and interests reports in Google Analytics

GA4 reports screen resolution by default, but viewport size is what ecommerce teams actually need. Learn the difference and how to capture it via GTM.

Reports explained

Google Analytics 4's New Audiences Report

How to set up demographics and interests reports in Google Analytics

Screen Resolution vs Viewport Size in GA4: What Ecommerce Teams Should Actually Measure