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Littledata Blog

First-Party Data

Articles about first-party data for ecommerce and Shopify brands.

The Shift from Pixel-Based Tracking: Why Performance Marketers Must Adapt
Marketing AttributionFirst-Party Data—JUL 17, 2024

The Shift from Pixel-Based Tracking: Why Performance Marketers Must Adapt

by Edward

What Shopify brands need to know about server-side tracking
First-Party DataGoogle Analytics—JAN 4, 2024

What Shopify brands need to know about server-side tracking

by Guest

The future is first-party data. Are you ready?
Data StrategyFirst-Party DataShopify—SEP 27, 2023

The future is first-party data. Are you ready?

by Edward

Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata
First-Party DataGDPRShopify—SEP 25, 2023

Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata

by Edward

How Shopify stores can take advantage of first-party data
First-Party DataShopify—AUG 14, 2023

How Shopify stores can take advantage of first-party data

by Edward

Six reasons to start using Meta’s Conversions API now
Meta AdsFirst-Party Data—SEP 2, 2022

Six reasons to start using Meta’s Conversions API now

by Guest

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