Articles about ecommerce for ecommerce and Shopify brands.

Each year, The Lead honors 50 digitally native, direct-to-consumer (DTC) brands that are challenging the industry norms and…

Which DTC brands are topping The Lead's Foremost 50?

Have you mapped out a data plan for 2023 yet? If you’re selling on a major DTC platform…

How to track ecommerce conversions in GA4 (Google Analytics 4)

From DTC brands to tech partners and agencies, female-run businesses are flourishing in the ecommerce landscape. In fact, 53%…

Customer retention at its simplest is the ability of a business to keep its customer base loyal. It’s…

Want to learn from DTC founders and entrepreneurs shaking up their industries? Check out the other entries in…

Cloud data warehouses offer a way for ecommerce companies to scale as the size of their data increases,…

Add-to-cart (ATC) rate is a great indicator of your ability to turn visitors into buyers. When people click…

Add-to-cart rate is a pivotal indicator of your ability to efficiently monetise your website. But are you doing…

Particularly for newer users, Google Analytics is a complex platform. Because of this, Google Analytics users often have…