Littledata Blog

Ecommerce analytics

Articles about ecommerce analytics for ecommerce and Shopify brands.

How to create segments for subscription orders in Google Analytics 4

Google AnalyticsSubscriptionsEcommerce analyticsMAR 15, 2023

How to create segments for subscription orders in Google Analytics 4

No cookies? No problem: How first-party data is transforming ecommerce

EcommerceMarketingEcommerce analyticsMAR 9, 2023

No cookies? No problem: How first-party data is transforming ecommerce

Shopify Analytics vs. Google Analytics: Why don't they match?

Google AnalyticsEcommerce analyticsJUL 30, 2021

Shopify Analytics vs. Google Analytics: Why don't they match?