Articles about data strategy for ecommerce and Shopify brands.

Have you heard of Mark Mustermann? No, not the muffin man, the infamous Mustermann profile that routinely spams…

Unmasking Deceptive Accounts: Why and how to safeguard your Klaviyo data

You’ve probably heard that web cookies are dying. Or that they are already dead. And if you work…

The truth about cookies and attribution

Cloud data warehouses offer a way for ecommerce companies to scale as the size of their data increases,…

The California Consumer Privacy Act (CCPA) is now in effect, and every serious ecommerce site doing business in…

Whether you're using Shopify, BigCommerce, Magento, Salesforce Commerce Cloud or another ecommerce platform, it's crucial to drive high…

Particularly for newer users, Google Analytics is a complex platform. Because of this, Google Analytics users often have…

If you run Facebook Ads and want to see how they perform in Google Analytics, you may have…

Every online business presence has a goal. These goals (bookings, donations, subscribers, events, or purchases) are the reason…

Newsletters are the most common form of digital marketing I have seen in the past years. I really don't…