Articles about marketing for ecommerce and Shopify brands.

What comes to mind when you think of Pinterest?  For me, it's curated boards of recipes, home design,…

From pins to purchases: How to boost your sales with Pinterest

Digital marketing as we know it was built on third-party cookies, allowing businesses to build promotional campaigns based…

No cookies? No problem: How first-party data is transforming ecommerce

Is your business feeling the squeeze of the current economic climate? With costs rising across the board, profit…

Customer retention at its simplest is the ability of a business to keep its customer base loyal. It’s…

Rule-based audiences are customer groups or segments derived by customer activities. It sounds simple, but rule-based audiences can…

Fashion consumers are buying more online than ever have before. In fact, Forrester even predicted the number of…

When it comes to social profiles, most ecommerce marketers choose to highlight their products on Instagram. But how…