Win back lapsed Recharge subscribers in Klaviyo browse abandonment flows
Send Recharge data to Klaviyo with Littledata's server-side tracking.
Recharge's native Klaviyo integration fires "Subscription cancelled" once, at cancel time, when the customer has just decided to leave. The real reactivation signal comes weeks or months later, when that lapsed subscriber returns to your site and starts browsing. Littledata lets you attach their subscription status on those on-site events to reactivate them.
Browse events enriched with subscription status
Littledata's Event Editor reads the customer's Recharge subscription status and attaches it to Viewed Product and Added to Cart events sent server-side to Klaviyo. Lapsed subscribers browsing your site carry that status on every event.
A Klaviyo reactivation flow triggered by browse intent
Route any Viewed Product or Added to Cart event from an inactive subscriber into a dedicated reactivation flow. Send a resubscribe offer while the customer is actively engaged, not at the moment they cancelled.
The Recharge data you can target
Recharge syncs each customer's subscription status to Shopify as customer tags, so Littledata can read them on every event and turn them into a flow signal. The tags you can build a flow around:
| Tags you can target |
|---|
| Active Subscriber |
| Inactive Subscriber |
| Subscription card declined |
What is Recharge?
Recharge is a subscription management platform that enables businesses to set up, manage, and optimize recurring billing and subscription services, offering tools for customer retention, analytics, and seamless integration with major e-commerce platforms. Using Recharge enhances the customer experience and increases revenue through flexible subscription solutions and automation features.
Visit the Recharge website →