Connect Shopify to Meta Conversions API
Complete revenue tracking and customer conversions on top of the Meta Pixel
Server-side tracking for Meta Ads
Meta recommends that all brands move to Conversions API (CAPI) for all conversion events. Littledata's app implements server-side tracking automatically, with no code or maintenance, to enable better attribution, retargeting and audience building.
Unlock the power of Meta Conversions API
- 2x conversions tracked from Shopify's servers
- +3 Event Match Quality Score
- Revenue in Meta Ads matches Shopify
- Define custom conversion events
Stronger Meta signals from Shopify
Understand why native Meta tracking can under-report conversions, and how server-side events give Meta clearer purchase and behavioral signals.
Focus ad spend on new customers
We trigger a New Customer conversion to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER). Then use the Event Editor for further customisation.
Upgrade from Facebook & Instagram app
Shopify's Facebook & Instagram App uses Conversions API, but lacks detail to tie conversions back to profiles.
Littledata solves these issues automatically, tracking 20%+ more revenue and adding details like AddToCart events.
Littledata vs Facebook & Instagram App
| Tracking | Littledata app | Facebook & Instagram app |
|---|---|---|
| Page View | ✔️ | ✔️ |
| View Content | ✔️ | ✔️ |
| Server-side AddToCart | +50% |  |
| Server-side InitiateCheckout | +100% | |
| Server-side Purchase | +30% | ✔️ |
| Event Match Quality Score for Purchase | 9 | 7 |
| New vs Returning Customer Conversions | ✔️ | |
| Recurring Purchases & Upsells | ✔️ | |
| Supports Shopify Markets | ✔️ | |
| See all features |