See the whole customer journey in GA4

The best Shopify to Google Analytics server-side tracking

Explore our case studies

Shopify
+
Google Analytics for Shopify
Benefits of Google Analytics for Shopify

Google Analytics upgrade for Shopify

Track the whole customer journey, including:

  • 100% of revenue tracked in GA4
  • Session Enrichment for better marketing attribution
  • Shopify checkout steps
  • Product variants, product list details & CTR

Google Analytics 4

Accurate data. Never blocked

Littledata pioneered server-side tracking for Shopify, bypassing the problems of tracking in the browser. After just 10 minutes setup our Shopify app can feed 100% accurate revenue into Google Analytics.


Littledata integrations for Google Analytics

Connecting popular Shopify apps into GA4

  • Purchases from order channels like Shop App, Amazon or TikTok Shop
  • Email & SMS attribution from Klaviyo, Attentive, and Postscript
  • Upsells from apps like Rebuy
  • Subscriptions and recurring orders from apps like Recharge
  • Chat widget interactions from Gorgias

How much revenue are you NOT tracking?
What's your annual revenue online?
Which of types of orders do you want to track? Select all that apply.
Recovered web orders
Upsells
Recurring orders
Draft orders
Other sales channels
You could be missing9% of your revenue data:
$9.2M
$850,000
Tracked without Littledata
Littledata Assisted Revenue
A LittledataPlusplan would pay for itself17times over, assuming you use Littledata's Assisted Revenue to get a 10% boost in marketing efficiency.
Boosting attribution in Google Analytics

Boost marketing attribution

Add back attribution for orders that don't have a campaign souce - e.g. subscription orders - along with a boost in attribution for customers that opted out of tracking on the landing page.


Adding source / medium in Google Analytics

Session Enrichment for all sales channels

Configure the source / medium for sales channels such as Point of Sale, TikTok Shop and Amazon, giving you a complete view of all your Shopify orders.


Compared with Shopify's Google Sales Channel

Littledata tracks more revenue to campaigns

Littledata appGoogle Sales Channel
100% Shopify Revenue Tracked✔️~ 20% missing
Support from Google Analytics Experts✔️minus
Accurate Attribution to Marketing Campaigns✔️minus
Recurring Orders / Subscriptions tracked✔️minus
Shopify Point of Sale (POS) tracked✔️minus
Other Sales Channels (Amazon, TikTok etc)✔️minus

Also need server-side conversions into Google Ads?

Frequently Asked Questions
Doesn't Shopify have Google Analytics tracking built in?

Yes, tracking is available via the Google & YouTube Channel, but it's missing key steps of the customer journey and accuracy in tracking products and revenue. Here are some useful resources:

What does Littledata track that isn't available with Shopify's Google Channel?

Littledata uses server-side tracking to capture and collect every order, including subscriptions and refunds. This gives you accurate, granular data about where users come from, buying behavior (including details like product list views and checkout funnel steps), subscriptions, orders, refunds, and much more!

Check out our Google Analytics connection overview.

How much does Littledata cost?

The core tracking for Google Analyticsis now free with our Shopify to Google Analytics app. For advanced tracking we offer a range of plans based on order volume, along with a Flex plan for pay-as-you-go pricing.

What's the difference between the free Littledata - Google Analytics app, and the full Google Analytics connection?

Littledata offers a free version of the server-side Shopify to Google Analytics tracking as a stand alone app Shopify app. This app is not limited by order volume - any size of brand can use the connection for free. You can see the full comparison here.

In summary, the free Google Analytics app includes all the same benefits above, but without

  • Priority support
  • Server-side tracking of all the checkout steps
  • Tracking post-purchase upsells, POS orders, draft orders
  • Splitting first time from recurring subscription orders
  • User event parameters and custom dimensions
  • Advanced settings (product identifier, order identifier etc)
  • Souce / medium mapping for other orders
  • Filtering orders by order channel
  • User data and user ID
Why am I missing orders from Google Analytics?

Usually missing orders or revenue is a sign of inaccurate client-side tracking. Read more about why orders go missing in Google Analytics.

Why doesn’t Google Analytics match Shopify Analytics?

The age-old question! It's not a quick answer so we made this whole ebook on Google Analytics vs Shopify Analytics.

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