Wunderkind vs Retention.com
Is Wunderkind or Retention.com a better data solution for Shopify brands?
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
Wunderkind vs Retention.com comparison
| Feature | Wunderkind | Retention.com | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ |  |
| 30 day free trial | | | ✔️ |
| Founder owned and led | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Wunderkind focuses on global performance marketing using AI to enhance customer acquisition and retention across owned channels, while Retention.com specializes in recovering lost shoppers and boosting Klaviyo revenue for Shopify merchants. Both offer identity resolution and integration with various platforms. Littledata stands out with its 30-day free trial, founder-led approach, server-side tracking, and fully automatic, no-code setup, along with automatic tracking of checkout steps, providing a more comprehensive solution for data collection and tracking.
Reviews comparison
Wunderkind vs Retention.com's customer reviews
| Wunderkind | Retention.com | Littledata | |
|---|---|---|---|
| Example product review | "I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Wunderkind vs Retention.com's monthly subscription cost
| Store size | Wunderkind | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $500 | $39 |
| 500 orders / month | $ | $500 | $149 |
| 5,000 orders / month | $ | $2000 | $349 |
| 20,000 orders / month | $ | $5000 | $799 |
Supported data destinations
| Destination | Wunderkind | Retention.com | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Google Analytics | | | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
Wunderkind focuses on optimizing customer engagement through targeted messaging, integrating primarily with Klaviyo and Attentive for personalized marketing. Retention.com also integrates with Klaviyo but emphasizes customer retention and re-engagement strategies. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, providing comprehensive tracking and analytics across multiple platforms. This allows for more extensive data collection and insights, enhancing overall marketing effectiveness.
Klaviyo comparison
Wunderkind vs Retention.com's solution for Klaviyo
| Feature | Wunderkind | Retention.com | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Never adds new emails to your marketing list | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | ✔️ |
| Tracked client-side | ✔️ | | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | ✔️ |
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| ✔️ | ✔️ | |
