Wunderkind vs Retention.com

Is Wunderkind or Retention.com a better data solution for Shopify brands?

Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.


Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.


Wunderkind vs Retention.com comparison

FeatureWunderkindRetention.comLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
30 day free trialminusminus✔️
Founder owned and ledminusminus✔️
Server-side trackingminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wunderkind focuses on global performance marketing using AI to enhance customer acquisition and retention across owned channels, while Retention.com specializes in recovering lost shoppers and boosting Klaviyo revenue for Shopify merchants. Both offer identity resolution and integration with various platforms. Littledata stands out with its 30-day free trial, founder-led approach, server-side tracking, and fully automatic, no-code setup, along with automatic tracking of checkout steps, providing a more comprehensive solution for data collection and tracking.

Reviews comparison

Wunderkind vs Retention.com's customer reviews

WunderkindRetention.comLittledata
Example product review"I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviewsRead more reviews

Cost comparison

Wunderkind vs Retention.com's monthly subscription cost

Store sizeWunderkindRetention.comLittledata
50 orders / month$$500$39
500 orders / month$$500$149
5,000 orders / month$$2000$349
20,000 orders / month$$5000$799

Supported data destinations

DestinationWunderkindRetention.comLittledata
Klaviyo✔️✔️✔️
Attentive✔️minus✔️
Google Analyticsminusminus✔️
Meta Adsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️

Wunderkind focuses on optimizing customer engagement through targeted messaging, integrating primarily with Klaviyo and Attentive for personalized marketing. Retention.com also integrates with Klaviyo but emphasizes customer retention and re-engagement strategies. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, providing comprehensive tracking and analytics across multiple platforms. This allows for more extensive data collection and insights, enhancing overall marketing effectiveness.

Klaviyo comparison

Wunderkind vs Retention.com's solution for Klaviyo

FeatureWunderkindRetention.comLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Never adds new emails to your marketing listminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️✔️
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️✔️
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
minus✔️✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Wunderkind against Retention.com
How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

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