Wunderkind vs Stape

Is Wunderkind or Stape a better data solution for Shopify brands?

Wunderkind competitors

What is Wunderkind(formerly Bounce X)?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Wunderkind vs Stape comparison

FeatureWunderkindStapeLittledata
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
Founder owned and ledminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wunderkind focuses on AI-driven performance marketing and identity resolution to enhance customer acquisition and retention across various platforms. Stape specializes in server-side tracking, emphasizing data quality and security compliance. Littledata combines the strengths of both, offering identity resolution and server-side tracking while providing a fully automated, no-code setup and automatic tracking of checkout steps. Additionally, Littledata's 30-day free trial and founder-led approach may appeal to brands seeking flexibility and ease of use, positioning it as a strong alternative to both Wunderkind and Stape.

Reviews comparison

Wunderkind vs Stape's customer reviews

WunderkindStapeLittledata
Example product review"I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Although the app is free, I cannot recommend it based on my experience.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Wunderkind vs Stape's monthly subscription cost

Store sizeWunderkindStapeLittledata
50 orders / month$$40$39
500 orders / month$$40$149
5,000 orders / month$$150$349
20,000 orders / month$$400$799

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Supported data destinations

DestinationWunderkindStapeLittledata
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
TikTokminus✔️✔️
Google Adsminus✔️✔️
Pinterestminus✔️✔️
Segmentminusminus✔️

Wunderkind focuses on personalized marketing through its data destinations, primarily Klaviyo and Attentive, which enhance customer engagement and retention. Stape offers a broader range of data destinations, including major platforms like Google Analytics, Meta Ads, and TikTok, allowing for comprehensive tracking and analysis across various channels. Littledata also supports a wide array of destinations similar to Stape but emphasizes integration with Segment for advanced data management. In summary, Wunderkind is more specialized in customer engagement, while Stape and Littledata provide extensive tracking capabilities across multiple advertising and analytics platforms.

Klaviyo comparison

Wunderkind vs Stape's solution for Klaviyo

FeatureWunderkindStapeLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Never adds new emails to your marketing listminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Backwards compatible with Klaviyo templates✔️minus✔️
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout pageminus✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

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Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Wunderkind against Stape
Can I switch from Wunderkind to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wunderkind setup.

Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Wunderkind?

Wunderkind(formerly Bounce X) is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.